MONEY MATTERS

YouTuber films tell-all video about how she makes her money… and people are saying they’ll never trust other bloggers again

WE'RE officially living in the age of the influencer - where fashion bloggers with huge online followings have more sway than print magazines and YouTubers are effectively 21st century celebrities.

But one British YouTuber has honestly answered the questions we're all dying to know... how exactly do influencers make a living?

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Lily Pebbles is a London-based YouTuberCredit: Instagram

Lily Pebbles' 'How I Work with Brands' video has been viewed over 50,000 times since she posted it to her YouTube channel on Sunday morning.

In the 40-minute long video, the 30-year-old YouTuber and recent author breaks down her work with brands into four distinct categories: affiliate links, display advertising, brand partnerships and sponsored content.

So whether she is posting a swipe-up link on Instagram or partnered with a brand on a full-blown campaign, all of these are ways in which Lily and other British influencers are making money from their respective social media platforms.

Having previously recievied backlash for a sponsored video she did with Special K, which one viewer called "painful to watch", the YouTuber said she waned to be "totally transparent" with her 466,000 subscribers.

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also chimed in with: "Thank you for making this video L.P. You are always do good at educating both people within and out of the industry in such an articulate way."

Since being one of the first full-time bloggers back in 2013, Lily has grown an audience of over 402,000 Instagram followers along with her flourishing beauty and lifestyle YouTube channel.

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