Superdrug launches £15 face cream that’s as good as £65 Estee Lauder equivalent
Superdrug's new own-brand 'face lift freeze' cream is comparable to designer creams that are four times more expensive
SUPERDRUG has launched "anti-wrinkle effect" face cream at the bargain price of £14.99.
It claims to do the same job as much more expensive rivals - for a fraction of the price.
Lifting creams have been around for a while, but typically carry a designer price tag.
Superdrug says its new own-brand Optimum PhytoFreeze™ cream is comparable to pricier products such as Estee Lauder's Resilience Lift face and neck cream, which costs £65.
The beauty and health retailer said more people were turning to face creams that give a freezing effect as "the long term effects of Botox and other injectables are still uncertain."
It said that PhytoFreeze™ contains a unique active ingredient called "Vin-upLift" which is based on premium Swiss ice wine produced from naturally frozen ripe grapes, and has an instant lifting and long-lasting moisturising effect on the skin.
The product claims to deliver similar results to the Estee Lauder cream, including making the skin look more lifted, contoured and firm, with lines and wrinkles minimised.
David Cooke at Superdrug said: “Women are becoming more savvy and now understand they don’t need to look for reassurance in a hefty price tag, they can look at the technology behind products such as this PhytoFreeze™ and then actually see an instant result."
He added: “The Optimum collection of skincare has become famous for busting some of the myths around anti-ageing skin products – namely that you have to spend a huge amount for products with active ingredients which work.”
Both the Optimum PhytoFreeze™ face and neck cream, and the PhytoFreeze™ eye cream, which retails for £12.99, are available in Superdrug stores from Monday, and beauty lovers can buy one item and get one free until February 7th.
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