LOVE Island's Ovie Soko has signed a huge six-figure deal to be the new face of fashion brand ASOS - and he'll be joined by his dad.
The professional basketball player, 28, quickly became one of the most popular contestants on this year's show thanks to his effortless style, chilled demeanour and hilarious gags.
Now he's set to make waves in the fashion world with one of the country's biggest retailers.
A source close to Ovie told The Sun Online: "Ovie is absolutely thrilled to be working with ASOS. He was offered some huge deals with big brands but chose the one he really loves and that he can have a long term career with.
"ASOS have never worked with any Love Island stars or celebrities before so he's the first - he's really excited about what the future holds."
The reality star's dad Raymond has also been unveiled by the brand in a fun video which saw the cool pair modelling clothes.
Ovie's fashion sense was a big hit among Love Island viewers, with his selection of hats and bold print shirts giving him a signature style.
Last month The Sun exclusively revealed how Ovie's popularity sparked a 12-way bidding war among showbiz agents desperate for his signature after his third placed finish with India Reynolds.
He was one of the few contestants to leave the ITV2 show without an agent but is now represented by Mokkingbird.
An industry insider said: “Top agents who look after reality stars are desperate to represent Ovie.
“He was one of the biggest stars, if not the biggest star, of the series.
“Ovie has told them in no uncertain terms to present him with their best offers.”
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While in the villa he had caught the eye of BoohooMAN and ASOS and both had tweeted about signing him.
BoohooMAN have been repeatedly showing their love for Ovie on Twitter in recent days.
They tweeted: "Ovie we love you" and they have been referring to the hunk as "our man" on their social media page ever since he first joined the dating show.
But when one fan noted BoohooMAN trying to court the reality star, they got ASOS involved.
Twitter user @_akainth responded to one of BoohooMAN's tweets, writing: "He can do better than boohoo.@ASOS Do your thing."
BoohooMAN then threw shade back, responding with a gif of Ryan Gosling looking unimpressed.
ASOS then threw down the gauntlet by posting several memes of their own including one of Hollywood legend Robert Redford nodding, one of an angry young girl crushing a can and another of supermodel Tyra Banks asking: "Do you know who I am?"
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