LOVE Island's Curtis Pritchard refused to label himself bisexual in an awkward interview today on Good Morning Britain.
Viewers slammed the show after presenters Adil Ray and Kate Garraway hammered him with questions about his sexuality after Curtis told The Sun he would be open to dating a man.
Earlier this morning, Adil, who is standing in for Piers Morgan over the summer holidays, asked Curtis: "Are you saying you are bisexual?"
The 23-year-old dancer, who left the villa with Maura Higgins, replied: "I'm not labelling anything."
When Adil asked why not, the reality star continued: "I don't feel like I need to label anything. Because so many people put labels on things.
"I've learned this from the villa actually ... my head's not going to be turned, and then in the future... the head gets turned.
"That's why I'm not labelling anything, I would be lying to you if I did."
I don't feel like I need to label anything
Curtis Pritchard
But Adil asked him again and explained that bisexual men who have found it difficult to reveal their sexuality may find his stance confusing.
He said: "For me in particular, they find it very hard to come out as bisexual and if you were bisexual, in a way, perhaps you should just say that.
"In a way there might be a concern on your part to come out and say, very openly, as a man in Britain in 2019, I am bisexual."
I'm a man's man. I like company around guys. I like to have guy friends
Curtis Pritchard
Curtis responded: "I don't feel like I'm going to label anything, because I just don't think that is the right thing to do in my opinion."
Kate asked him to explain what he meant about labels, saying to Curtis: "If you are open to a relationship with a man then that means you have thought about it or considered it."
And the hosts didn't leave it there, as the ballroom dancer was forced to address his friendship with men in the villa.
Adil asked him about his well-documented bromance with boxer Tommy Fury and asked whether he'd considered a romance with any of the villa males.
Curtis replied: "Look, I'm a man's man. I like company around guys. I like to have guy friends.
"We had that initial connection, I'm not saying the villa is a trauma but you go through a traumatic time even though it's amazing trauma, and we were there for each other."
One viewer ranted: "That was an awful interview by @adilray and @kategarraway on @GMB.
"Blatantly trying to force @CurtisPritchard to say that he was ‘bi-sexual’ You should both be ashamed of yourselves #GMB."
Another person tweeted: "Aw behave, how many times do they have to ask him if he likes men, who cares."
A third said: "Curtis handled himself well there , answering the presenters ridiculous questions."
As another raged: "Who cares if #loveisland Curtis likes men and women.
"That is his choice and no one else’s business. Bit annoyed with #gmb trying to get him to confirm it. FFS! Get back to the real news!"
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Curtis and Maura are yet to make their relationship official but the Love Island star is looking forward to the future with the Irish model.
He told viewers today: "I am comfortable in my relationship with Maura, I can't wait to see if we are going to progress, have kids together, get married.
"Maura and I have obviously spoke, we have both said we are both comfortable, more than that, we are happy with what's going on. In life that is the main thing people should be happy."