LOVE Island favourite Ovie Soko has been revealed as the new Diet Coke hunk in the star's biggest ever deal.
However, the 28-year-old basketball ace - who won the hearts of viewers last summer - doesn't appear topless after the ads were given a 'woke' makeover.
Instead he is shown slurping back a can of the fizzy pop while surrounded by models in a nail salon.
He's seen in jeans and a white T-shirt with one hand in his pocket in the advert, which has the tagline: "You do you."
A source explained: "This is Ovie's biggest deal to date and being in a Diet Coke ad is a dream come true for him."
Last year, Holly Willoughby stood down from her £450,000 job promoting the brand to spend more time with her family.
As well as Diet Coke, Ovie has also bagged tie-ups with mobile phone brand Voxi and takeaway giant Just Eat, which he promotes with Amber Gill.
And today Love Island's reigning champ sent fans wild when she dropped a big hint that she'd like to turn their friendship into something more.
Miss Pap tweeted: "This year's boys are cute, but BRING BACK OVIE."
Amber then responded, writing: "Excuse me?"
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This led many fans to believe she was dropping a hint they have finally got together, with one tweeting: "Amber wants him for herself. we see u."
Ovie will also be appearing on The Great British Bake Off in a special edition for Channel 4's Stand Up To Cancer campaign.
He will star alongside Carol Vorderman, Louis Theroux, This Morning's Alison Hammond and singer James Blunt.