WHO'S THAT GIRL?
Khloe Kardashian looks unrecognizable as she shows off major change to her appearance in jarring close-up video
KHLOE Kardashian has switched up her look yet again with her latest platinum hair color.
The Kardashians star, 38, took to her Instagram Stories on Monday to share a new collaboration involving her clothing brand, Good American.
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Khloe stood alongside her mom, Kris Jenner, as the two spoke to the camera in front of a branded vehicle.
The vehicle was branded with the logo for Body Glove, the swim-based apparel brand collaborating with Khloe's popular denim brand.
"You guys I'm here wit this Body Glove, uh, golf cart?" Khloe said in her Story.
"And of course, 'high five,' or 'hang ten,' as my mom would say," Khloe continued as she held up a giant foam hand.
The mother-daughter-duo continued to show excitement as Khloe announced the collab would be released on Thursday, June 15.
For the exciting announcement video, Khloe rocked a skintight black zip-up and showed off her brand-new hair color.
While the Hulu star has been rocking more of an ashy-blonde hair color lately, and her video showed her hair looking much brighter and blonder.
The ex of Tristan Thompson had her naturally wavy hair parted in the center as many different shades of light blonde highlights could be seen.
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Her hair was also left long, which was a switch from some of Khloe's signature shoulder-length cuts in the past.
Khloe wasn't the only one looking bright, however, as her momager was seen rocking a neon green, low-cut suit for the promotion.
The Good American founder's new look comes on the heels of the most recent episode of The Kardashians, where Khloe sparked a bit of controversy when it came to her son, Tatum.
MOM-SHAMED BY MANY
Critics claimed that during episode three of Season 3 of The Kardashians, Khloe fed her 10-month-old child an empty bottle.
The scene in question saw Khloe, 38, cradling Tatum as her mom paid them a visit.
Khloe explained to Kris, 67, that she switched Tatum's formula as she rocked him up and down and tried to settle him.
"We had to change his formula, and we got him allergy tested, he's not lactose, but he was really having trouble on our other formula so now he's on goat milk and I think he's still adjusting," Khloe explained.
When Kris asked Khloe how she was getting on with her second child, the Good American founder admitted that her "connection" with Tatum was "different."
"I still don't have that complete bond, but some people say it takes time. I feel bad, I feel guilty," Khloe said.
However, some eagle-eyed viewers claimed that the bottle Khloe held was empty.
Sharing a screenshot to , one person wrote: "Maybe Tatum is gassy... Because you are feeding him an empty bottle…"
Others were quick to comment on the thread as one person fumed: "I can’t believe they keep trying to push this 'hands on mom' s*t.
"Of course you’re not feeling bonded with your baby.. you don’t even take care of him. You mean to tell me between all of their commitments she has time to genuinely connect with an infant.
"There is little chance she changes diapers and it’s pretty obvious that she doesn’t feed him or prepare bottles," they added.
Someone else replied and claimed: "It’s going to have devastating consequences for the baby."
TATUM'S NAME SWITCH
Khloe's name has also been circulating the news lately over her relationship with her ex, Tristan, 32, and their two children.
Khloe and Tristan are parents to a five-year-old daughter, True, and a 10-month-old son, Tatum, whom they welcomed via surrogate.
The former couple split shortly before the birth of their son after Tristan's affair with Maralee Nichols, 32, came to light.
While they appear to be on better terms, things were seemingly rocky when Tatum was born, as fans learned earlier this week that Tristan initially didn't share the same last name as his son.
According to , Khloe legally listed her son's last name as Kardashian when he was born.
She later changed it to Thompson, which is now his legal name.
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It's unclear why Khloe made the decision, though it's suspected to have something to do with Tristan's cheating scandal.
As a result of Tristan's affair with Maralee, the pair welcomed a son, Theo, in December 2021.
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