KOURTNEY Kardashian's fans believe that she has thrown shade at her younger sister Kylie Jenner with a brand new Lemme ad.
The Kar-Jenner clan has raised feud speculation since the oldest sister married Travis Barker last summer.
Now fans believe that Kourtney, 43, shaded her younger sister Kylie, 25, in a promo post for her newest Lemme supplement product.
The reality star shared a TikTok clip of her "Lemme Sea Irish Sea Moss Liquid Drops" recently, and her followers noticed she chose a Selena Gomez song as the musical accompaniment.
Several took to Reddit to discuss the possibility of tension between the sisters, as Kylie was in a very public feud with Selena in recent months.
"Lemme Promo with a Selena Song," one wrote with a crying emoji on the platform as they reshared the clip.
"He [sic] trolling is brilliant PR sometimes. But profiting her little sister [sic] incident is not cool," a second agreed.
KYLIE VS. SELENA
In early January 2023, Hailey Bieber posted a since-deleted video to the social media platform that featured Kylie's sister Kendall Jenner, 27, and another friend.
In the clip, the three women lip-synced to a popular audio that says: "I'm not saying she deserved it, but I'm saying God's timing is always right."
Due to the timing, rumors spread that the video was directed at Selena, as reported by .
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Hailey shared the clip right around the time when Selena was body shamed after paparazzi photographed her in a bikini.
On January 9, TikTok user Ellen Acuario posted a that pointed out this timing and Hailey's original clip was also present in the video.
Selena wrote in the comment section: "It's ok! I don't let these things get me down! Be nice to everyone! x."
Hailey denied that the video was taking aim at Selena.
People reported that on January 7, Hailey commented on another TikTok clip, writing: "I never comment on this type of thing but we were just having a girls night and did a random tik tok sound for fun. It's not directed at anyone."
However, more drama ensued the following month.
On Thursday, February 23, Selena commented on a TikTok that featured an old clip of Hailey seemingly shading Taylor Swift.
The was shared to the platform by user on February 21.
As reported, Selena wrote: "So sorry, my best friend is and continues to be one of the best in the game."
Rumors also started spreading once again about the alleged drama between Selena and Kylie.
In February, Selena posted a TikTok video in which she said she had overly "laminated" her eyebrows.
Kylie then shared photos and videos of her eyebrows on Instagram, saying she had "accidentally laminated" them "too much."
This prompted fans to speculate that Kylie was shading Selena.
On Wednesday, February 22, TikTok user Nuha posted a about the situation in which she expressed that she thinks Kylie's eyebrow posts were directed at Selena.
However, both stars have denied the shade.
As reported, on February 22, Kylie commented on Nuha's clip.
She said: "This is reaching. no shade towards selena ever and i didn't see her eyebrow posts! u guys are making something out of nothing. this is silly."
As reported by , Selena wrote: "Agreed @kyliejenner. It's all unnecessary. I'm a fan of Kylie!"
FAMILY FEUD
Meanwhile, Kourtney and her sisters Kim, Khloe, and Kylie have seemingly been at odds since her wedding to Travis Barker over the summer.
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The KUWTK alum has also been throwing shade at her mom with recent social media posts.
Fans have collected clues over the last year that have alluded to a major discord in the family.