SKKN BY KIM: When is it being released and how can I buy?

THE COLLAPSE of Kim Kardashian's KKW Beauty led to the relaunch of the since-rebranded cosmetics and skincare line.

Kim announced that KKW Beauty is receiving a makeover of its own and will be welcomed back under the name SKKN.

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What is SKKN BY KIM?

The line, which is called SKKN BY KIM, was first exclusively reported on by The Sun last year, yet there was some speculation as to what exactly the brand would carry.

On June 1, 2022, introducing the line officially, including what we can expect from it.

She said that SKKN BY KIM would include a nine-product skincare ritual.

She also said, "You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity."

The reality mogul stated in a press release: "In all of my business endeavors, I've been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven."

"I have carried this same drive and approach with me into creating a legacy skincare brand."

Kim further said: "What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it."

"Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings."

The TV star continued to tease the product: "Fueled by years of gathered insights, SKKN BY KIM's science-backed formulas work together to reactivate skin's inner potential and inspire confidence."

"I'm proud to finally be able to share this collection with everyone."

When is SKKN BY KIM being released?

According to Kim's Instagram post, the new brand will be available on June 21 at 12pm ET.