INSTASHAM
How Ariana Grande, Taylor Swift and dozens of other stars have millions of social media followers that are fake
THE measure of success now for many celebs is their social media fan base.
It can be hugely lucrative for stars like Kylie Jenner, who can charge companies £990,000 for a single sponsored post on Instagram.
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But a new has listed the celebs who have the most “fake” followers.
Many are simply defunct accounts, but others are bots that can boost a user’s influence.
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The sham is costing advertisers millions every year, as they splash out on stars to flog their products to their followers – some of whom don’t even exist.
Ellie Henman has put celebs in order of who has the highest percentage of questionable followers – showing the number of “fake” accounts in red – with the total number of followers in brackets.
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