Ex On The Beach star Jemma Lucy slammed by advertising watchdog for promoting weight-loss ‘aid’ while pregnant

REALITY star Jemma Lucy has been rapped by the advertising watchdog for promoting a weight-loss “aid” while pregnant.

The former Ex On The Beach contestant, 31, shared a snap of her posing with Skinny Caffe sachets with her 640,000 Instagram followers.

3

There was a link to the firm plus the boasts: “Me and some of the girls have been seeing great results . . . you can lose up to 7lbs in 7 days.”

But the Advertising Standards Authority, which received 25 complaints, found the post in May breached three rules and must be taken down.

It was not clear it was an ad, it should not have promoted dieting while pregnant or made claims of weight loss linked to food, a spokesman said.

Skinny Caffe said Jemma, who gave birth at the end of May, had “not implied” she had used its products whilst pregnant.

3

3

MOST READ IN TV & SHOWBIZ

MAD LOVE

Watch moment pop star Mabel gets engaged to son of footy legend

TRAGIC LOSS

Real Housewives star dead at 37 as cause of death confirmed

MUM'S BOY

Zoe Ball's son shares unseen family snaps with Fatboy Slim after she quits BBC

DRINK IT IN

Punters stunned as they spot US megastar at Jeremy Clarkson's pub

• GOT a story? Ring The Sun on 0207 782 4104 or WHATSAPP on 07423720250 or email [email protected].