PHILLIP Schofield shocked fans by unveiling his bright blue hair after ditching his trademark silver fox look.
The 57-year-old star shared a photo of he and his mum sporting matching hairdos to his Instagram page - insisting that it was her idea.
In the snap, Phil looks unsure while his mum beams at the camera, he captioned the post: "My mother encouraged this!!!"
Needless to say, the transformation took Phil's followers by surprise, with one commenting: "The colour suits you!"
Another added: "Holly will love it on Monday morning, new you - it's deffo your style."
A third said: "Good look, you should stick with it."
The look appeared to get his This Morning co-star's seal of approval as Holly Willoughby commented a series of heart emojis.
Unfortunately, the smurf hairdo isn't permanent, with Phil simply using a spray hair dye while at a family birthday party yesterday afternoon.
The TV favourite documented the moment on his Instagram Story - repeatedly checking that the colour will wash out before agreeing to be sprayed.
In the clip, Phil asks: "Does it wash out?
"I'm on the telly on Monday, are you sure?"
When he sees the final result, Phil is clearly shocked as he utters: "Oh... S**t."
Earlier in the day, the presenter had also been sprayed with sparkle as he insisted that he hated glitter.
Phil reluctantly agreed to have his hair coated in the spray at the party, later filming the birthday boy as he was presented with a cake.
The daredevil look comes as The Sun Online exclusively revealed that Amanda Holden, 48, claimed that Phil cost her a plum presenting role on This Morning.
Amanda has raised her concerns to a top ITV boss after she was blocked from a job as his co-host while Holly was in Australia filming I'm A Celebrity... Get Me Out Of Here!.
A former daytime TV executive told us: "Phillip actively campaigned for Rochelle Humes to get the job despite Amanda being more experienced — and having been told privately she’d got the gig.
"She feels Phil unfairly used his powers of persuasion. She was told he’d chosen Rochelle because she was easier to ‘manage’ on air - and understandably that incensed her."
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This April another female star went to bosses over Phillip’s "unreasonable actions" following an on-air clash.
We also revealed that Phil pitched for Ant McPartlin’s job on I’m A Celeb but was overlooked.
The former executive told The Sun on Sunday: "For years, Phillip has been the king of daytime TV, and seen as a bit of a God, utterly untouchable.
"Things are increasingly toxic when the cameras stop rolling, and a few ITV people are secretly delighted that things are starting to emerge."
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