Joey Essex is selling his £170,000 white Lamborghini and personalised ‘ESS3X’ number plate because the supercar attracts to much attention

JOEY Essex is selling his £170,000 white Lamborghini and personalised ‘ESS3X’ number plate because the supercar attracts to much attention.

The former Towie star says the flash motor is “bait” for fans and car lovers alike when he drives around his home county.

He has put them both up for sale separately and is hoping to fetch £169,995 for the 2016 Lamborghini.

A source said: “Joey paid a lot of the Lambo and is cutting his losses on it.

“But he’s so fed up of getting too much attention for it and the personalised number plate.

“People literally swarm near him whenever he’s out driving it.

“In his words, ‘The car is bait’.

“The car is on one website and he’s selling the number plate on a separate one as he reckons he can get more money that way.”

Despite his onscreen persona, Joey is shrewd when it comes to money as he is worth £6million.

He joined The Only Way Is Essex in 2011 after which he built an empire through his fragrances, D’Reem hair products, autobiography Being Reem and club PAs.

Since he departed the ITVBe show in 2013 – the year he and then-girlfriend Sam Faiers starred in a Volvic TV ad – Joey has raked it in with lucrative deals.

He earned £60k to brave the I’m A Celebrity! jungle in 2013, the same year he competed in ITV’s Splash!, then a year later landed his own two-series ITV2 show Educating Joey Essex. In 2015, he took home a cool £250k for The Jump, making him the highest-paid celeb on the show (he beat Mike Tindall in the final).

Joey, who’s recently appeared on Celebs Go Dating and Five Star Hotel, also tried his luck with his Fusey clothing range, but it was dissolved in 2016, paying him a profit of just £26k.

Accounts for Joey Essex Management Ltd show assets of £404.6k and he’s ploughed a further £1.6million into his gaff in Essex’s Chigwell, complete with pool and tennis court.