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STRICTLY bosses are targeting cleaning sensation Mrs Hinch for this year’s series.

Producers hope Sophie Hinchliffe will prove as popular as their first social media star, Joe Sugg, 27.

Producers believe Sophie will bring in more viewers because of her big social media fanbase
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Producers believe Sophie will bring in more viewers because of her big social media fanbaseCredit: Rex Features
Mrs Hinch says she'd 'never say never' to hiring a CLEANER after catapulting to fame on Instagram

They think the Essex-born hairdresser, who has 2.3million online followers, will lure new fans.

A TV insider said: “They are keen to keep the show current and loved the influx of extra fans they got with vlogger Joe Sugg.

“The country is obsessed with Mrs Hinch and they think she would be a perfect fit.

“She has a great personality and is super glamorous too, so would be perfect in all the glitzy costumes.”

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Sophie, 29, has already shown her influence when talking about her favourite Minky cloths. They sold out and ended up on eBay at huge mark-ups. Her debut book Hinch Yourself Happy shifted 160,000 copies in a week.

TV’s Alan Carr, 42, footie boss Sam Allardyce, 64, Blue Peter’s Radzi Chinyanganya, 32, and Atomic ­Kitten singer Natasha ­Hamilton, 36, are also said to be lined up for Strictly.

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