The move comes after Holly, 38, quit her lifestyle brand Truly days before launch in September due to her hectic schedule
HOLLY Willoughby has ended a £450,000 deal with Diet Coke.
The TV favourite, 38, called time after two years of plugging the soft drink.
It comes after Holly quit her lifestyle brand Truly days before its launch in September owing to her hectic schedule.
A source said: “Holly is one of the bubbliest personalities on TV, so she was a fitting choice to become the face of a fizzy drink.
“But she’s got so much on her plate, what with This Morning, Dancing on Ice and all her other work commitments, that she felt she needed a break.
“They’ve parted amicably and she’s looking forward to spending more time with her family now she has one less commitment.”
Holly, who stood in as I’m A Celebrity. . . host last year, was announced as Diet Coke’s UK ambassador in February 2017.
She posed for photoshoots and ads, threw a launch party in a five-star London hotel and introduced new flavours.
But she also spoke about her stressful workload while launching a Diet Coke campaign, saying: “Life is busy and it’s crazy.
“I think we sometimes lose sight of ourselves a bit and it’s important to claim some time back for yourself and do something that is a tiny bit selfish.”
Holly also promotes Marks & Spencer and hair dye brand Garnier on top of her TV work.
She stepped away from Truly to see more of TV producer husband Dan Baldwin, 44, and their children Harry, nine, Belle, seven, and Chester, four.
She told fans she had “too many other commitments”.
Holly and Diet Coke are believed to have parted ways at the start of the year.
She has quietly removed references to her role from her Twitter and Instagram bios.
Diet Coke said: “For this year’s campaign, we have no plans to work with Holly, but that’s not to say we wouldn’t work together again in the future.”
