Emily Atack signs huge £500k deal to be the new face of In The Style
EMILY Atack has signed a huge £500,000 deal to be the new face of In The Style, The Sun Online can exclusively reveal.
The I'm a Celebrity star has been teasing "mega exciting" news of the collaboration all week on Instagram as she posed in the online clothing brand's range.
A source told The Sun Online: “Emily’s landed a huge new deal to be the face of the brand and design her own line.
"She really impressed bosses on I’m A Celeb because she’s so upbeat and body positive.
"She’s had an amazing journey since leaving the jungle and has talked about embracing her curves and accepting her body - something that the brand it all about."
The 29-year-old actress lost close to a stone during her time in the Australian jungle.
But during her three-week stint on the show, Emily was celebrated for her care-free attitude about her looks and weight.
She admitted that it was a turning point for her in life as she realised she is more than just her make-up and accessories.
The self-empowering move attracted In The Style bosses who want her to be the face of the brand.
Emily's exciting news comes as the fashion line announced its pledge to stop retouching all website imagery and any original content created for its social media.
It starts with an inclusive #ITSjustgotreal campaign fronted by Dani Dyer and eight other female ambassadors.
In The Style vowed to "celebrate women’s natural beauty" by banishing airbrushing.
Dani said: ";I feel really passionately about the #ITSjustgotreal campaign.
"Untouched imagery is a such a good move in my opinion and I hope it’s one that helps everybody embrace their individuality and become more comfortable in their own skin.
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“Social media and online shopping can have an impact on anyone’s self-esteem. I have a little sister and lots of young followers who I’m always looking out for and would love for them to be brought up in a world that’s real.
“Nobody is perfect, and to be honest being perfect would be pretty boring. I’m proud to lend my
support to this positive step forward."
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