MECK'S MAN
Lucy Mecklenburgh’s ‘mystery man revealed as millionaire sports nutrition boss Adam Rossiter’ after her romance with Ryan Thomas hits the skids
LUCY Mecklenburgh's "mystery man" has been revealed as millionaire sports nutrition boss Adam Rossiter.
The former Towie star was forced to hit back at claims she cheated on her Corrie actor boyfriend Ryan Thomas earlier this week when she was filmed looking cosy with an unidentified man in a Dubai nightclub.
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The Sun Online revealed yesterday how Ryan burst into tears as he watched the video.
The have now reported that the man is actually the millionaire owner of sports nutrition brand, Bulk Powders - which 27-year-old Lucy is brand ambassador for.
Adam and Lucy have known each other for a few months, with Lucy helping to launch his sport brand's female range back in May.
Posing for a picture with the brunette beauty at the time, Adam wrote: "Up on the terrace of the incredible @bulkpowders_uk stand at BodyPower 2018, with @lucymeck1 ; one of our many great ambassadors."
report that the businessman co-founded his company with Elliot Dawes when they were still students at Essex University, thanks to a £6000 loan from their parents.
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The business is now worth around £11million, and Adam regularly posts impressive pictures from his swanky, jet-setting lifestyle to his Instagram page.
Lucy previously said of Bulk Powders: "I’m really pleased to be working with BULK POWDERS.
"The new WMN range is formulated for women & addresses a key gap in the market.
"I’m always on-the-go so it’s amazing to know I can rely on WMN to incorporate the added protein & vitamins I need into my diet, quickly and easily."
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Lucy was spotted partying with a group of friends at The Penthouse, Five Palm, earlier this month, before she was kissing a man on the cheek, holding his hand, and rubbing his back.
Sources previously told the MailOnline that Lucy had been "rubbing the inside of his leg" and that the two "left two minutes apart".
The footage left Lucy's actor boyfriend, 34-year-old Ryan Thomas, devastated.
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The pair have been dating since 2017"She explained he’s just a friend and said she would never be so silly as Ryan’s mate was in Dubai at the same time.
"Ryan is a very emotional person who wears his heart on his sleeve.
"He is convinced that there’s more to it than the video shows, but Lucy insists she has nothing to apologise for.
"They’ve been having some heated chats on the phone.
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Ryan Thomas and Lucy Mecklenburgh enjoy champagne inside a spaceship
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"At best it is very poor judgment on her part and he doesn’t want to think about what the worst case scenario is."
Meanwhile, Lucy lashed out at reports she'd cheated on her boyfriend, telling followers: "Since when has saying goodbye to a friend turned into a cosy night out?! #ridiculous".
Ryan and Lucy met last year while filming the reality show Celebrity Island with Bear Grylls for Channel 4.
They briefly split in June following an explosive row, but got back together days later and have recently been making wedding plans for the future.
The Sun Online have reached out to Adam for comment.
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