I’m A Celeb queen Georgia Toffolo has been duping fans with social media posts written by PR firm to boost her follower numbers
The I'm A Celeb star's managers have paid for social media posts to be written on her behalf in order to boost her online following
REIGNING I’m A Celeb Queen Georgia Toffolo’s management are paying thousands to create a “fake personality” for her online — duping fans in the process.
Manchester firm Social Alchemist have been hired to write witty social media posts on her behalf in a bid to make her look funnier and boost her follower numbers.
Posts have included gags about host Declan Donnelly and this year’s jungle favourite Harry Redknapp.
Fans have lapped up the tweets and the reality TV star, nicknamed Toff, has seen her following increase by 7,000 as a result.
But Toff’s followers are unaware her newfound personality is all the work of a digital agency employed by her team.
The company responsible, run by former LadBible staffer Jono Read, have bragged to friends and colleagues about the success of their work for the I’m A Celeb champ.
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They boasted on business website LinkedIn: “We were tasked with making sure that Georgia Toffolo dominated the I’m A Celeb conversation online.
“Every night since it started, Toff has had by far and away the most engaged tweet in the hashtag. Her socials have grown by almost 7,000 new followers and her posts are over-performing by up to 30x. We’re only just getting started!”
Last night’s Toff’s spokeswoman insisted the star has the ultimate say over what’s posted on her account.
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