Holly Willoughby ‘tipped to end Ant and Dec’s 17-year National Television Awards reign after I’m a Celeb stint’
HOLLY Willoughby is being tipped to end Ant and Dec's 17-year National Television Award winning streak.
The news comes after the 37-year-old star has been a huge success in replacing troubled Ant, 43, on I'm A Celebrity... Get Me Out Of Here!
Bookies are predicting that the duo's reign will end with odds being slashed to 5/1 in Holly's favour.
An insider told the : "They gave Holly the job to keep things going while Ant was away.
"Little did they know she would end up making the show an even bigger hit than it was. She is a proper star."
Holly's closest rival is her This Morning co-star Phillip Schofield, at 8-1.
Ant and Dec have nabbed the best presenter trophy at the NTAs every year since I'm A Celebrity... Get Me Out Of Here! began in 2002.
However, bookies Betway are yet to reveal odds on Dec winning as a solo presenter or on Dec and Holly's I'm A Celeb partnership coming out on top.
It's been a big year for Holly - she's also doubled her earnings to £5million according to a new report.
Holly is said to have landed the enormous pay rise thanks to her success on I'm A Celeb, after already taking home £2.5million for hosting This Morning and Dancing On Ice, as well as her part time role on Celebrity Juice.
But ratings for I'm A Celeb's launch soared to 11.9 million from 10.2million last year after she stepped in for troubled Ant McPartlin - and she's credited with attracting more 16 to 34-year-olds to the channel.
A source close to the star told : "ITV want to make it clear that she is theirs and they are prepared to pay her for it.
"With the exception of Ant and Dec, Holly is their most popular and well-known presenter, and they see her as their main appeal to the female market.
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"She has got herself in a place where she can ask for what she wants and ITV will pay her what she is worth. Negotiations on a new contract will start imminently."
The star's fashion sense, toned physique and attractive smile have won over hearts on the primetime show.
However, she needs a team of 13 people to get her jungle ready for I’m A Celeb.