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The top ten most effective celebrity ads ever that made billions in new sales for their brands

We round up the top ten Hollywood heavyweights who front the most effective celebrity ads ever . . . if not the best loved or most memorable

HIRING Harvey Keitel isn’t cheap – but adverts starring the Hollywood heavyweight are money well spent.

He tops industry mag Campaign’s table of the most effective celebrity ads ever . . . if not the best loved or most memorable. But they made billions in new sales for big brands. Dan Jones rounds up the top ten.

1. Johnnie Walker: Harvey Keitel/ Jenson Button

'Keep Walking' (2008) - Profit generated: £1.7billion
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'Keep Walking' (2008) - Profit generated: £1.7billion

2. Tesco: Jane Horrocks/ Prunella Scales

'Every Little Helps' (1999) - Turnover up £9.4billion as Tesco overtook Sainsbury’s
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'Every Little Helps' (1999) - Turnover up £9.4billion as Tesco overtook Sainsbury’sCredit: Tesco

3. Morrisons: Diarmuid Gavin

'Let’s Grow' (2009) - Generated £21.57 for every £1 spent
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'Let’s Grow' (2009) - Generated £21.57 for every £1 spentCredit: Image Courtesy of The Advertising Archives

4. BT: Bob Hoskins

'It’s Good To Talk' (1995) - Generated extra £297million in sales
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'It’s Good To Talk' (1995) - Generated extra £297million in salesCredit: Advertising Archive

5. Travelocity: Alan Whicker

'Hello, World' (2005) - Increased sales by 135% and market share by 44%
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'Hello, World' (2005) - Increased sales by 135% and market share by 44%Credit: check copyright

6. Marks & Spencer: Twiggy

'Your M&S' (2006) - Sales up by 9.1% after decline of 1.4% in the previous quarter
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'Your M&S' (2006) - Sales up by 9.1% after decline of 1.4% in the previous quarterCredit: PA:Press Association

7. Walkers: Gary Lineker

'Make A Nice Guy Nasty' (2002) - Sales up 105%, market share up from 21% to 27%
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'Make A Nice Guy Nasty' (2002) - Sales up 105%, market share up from 21% to 27%Credit: Pacemaker Press

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8. Snickers: Rowan Atkinson

'You’re Not You When You’re Hungry'  (2016) - Sales up £53.5million
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9. Direct Line: Harvey Keitel

The Winston Wolf character (2016) - Made £1.22 profit for every £1 spent
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10. HMRC: Adam Hart-Davis

'Tax Doesn’t Have To Be Taxing' (2005) - Generated tax savings of £185milion
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'Tax Doesn’t Have To Be Taxing' (2005) - Generated tax savings of £185milionCredit: Advertising Archive
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