Who is Sian Gabbidon? The Apprentice 2018 WINNER and model working alongside Lord Sugar

IT'S a competitive business getting Lord Sugar's investment on The Apprentice.

But Sian Gabbidon did it and WON the show - here is her story...

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Who is Sian Gabbidon?

Sian Gabbidon is a swimwear brand owner from Leeds. Her clients include celebrities and celebrity stylists.

She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’.

The 26-year-old believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.

She says: “I bring both the passion and the fire - in the boardroom, I will be merciless.”

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When did Sian win The Apprentice 2018?

On December 16, 2018 Sian was crowned winner of The Apprentice 2018.

Speaking to The Sun online after he win she said: "I believe in my business and myself. I think I proved to him [Lord Sugar] I was a really strong contestant.

"As a business woman I always aim high. I did get people saying I will never set up a functioning business in Leeds and I did it.

"I'm really happy with myself. I'm proud of myself. I've never really said that."