THE Apprentice is back on TV and with it has come a whole new batch of hopefuls.
Khadija Kalifa was of the budding entrepreneurs - who just missed out on the final - here's the lowdown
Who is Khadija Kalifa?
Khadija Kalifa, 28, is from Lincolnshire.
She has run the eco cleaning company Opal & Pearl Ltd since 2015.
Her people skills are her best asset and her friends say she's quick witted and motivational but can have a bit of a "hot head."
Khadija looks up to Richard Branson in business for "his success and willingness to assist others" and plans to be likeable but focused, though says she can be cut-throat when required.
She says: “Whatever I say I’m going to make happen happens. I’m a serious Mumpreneur who doesn’t have time for time wasters and idiocy.”
Who is on the show's board with Lord Sugar?
Lord Sugar needs "eyes and ears" on the ground during each week's tasks.
He used to be assisted by Nick Hewer and uber-shrewd Margaret Mountford.
But after legal aid Margaret left in 2009, West Ham CEO Karren Brady took over the role.
Then, in 2014, PR guru Nick left The Apprentice, and Claude Littner stepped in to replace him after years of acting as one of the official interviewers during the CV round.
This year, Karren and Claude will both return to the show to spot who's not pulling their weight during the tasks.
More on the Apprentice
When is The Apprentice on BBC One?
The Apprentice is a hit BBC reality show, now in its 14th series, featuring hour-long episodes.
Each series of the programme aims to find a new apprentice for billionaire business mogul and Amstrad founder Lord Alan Sugar, who's worth £1.4bn.
It aims to recreate the toughest of business environments and tasks for its set of contestants, but it is often very funny due to the incompetence and arrogance of the competitors.
It launched on BBC One on Wednesday, October 3, at 9pm and continues at the same time each week for 12 weeks.
It is followed by The Apprentice: You're Fired on BBC Two at 10pm, where the axed candidate is grilled by host Rhod Gilbert.