LOVE ISLAND RICH LIST
You don’t even have to win Love Island to make millions – and this year’s stars are laughing all the way to the bank
THIS year’s Love Island stars are on their way to becoming millionaires, just like Gabby Allen, Jonny Mitchell and Kady McDermott.
And although scooping the £50,000 prize money would be a nice bonus, it will be small change to some of this year's islanders, who will have made twenty times as much this time next year.
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Last year’s runner up Gabby is now worth a cool £1.3million, while 2016 stars Alex Bowen and Olivia Buckland have banked £3million, and they didn't win either.
One top celebrity agent spilled the beans on how islanders can coin it in, telling the The Sun Online that some of this year’s biggest earners have already left the show, with Rosie Williams and Georgia Steel the ones to watch.
Our insider explained: “Winning doesn’t matter in Love Island, if you’re liked by the public then you’re going to be able to make some serious money on the outside.
“Doing personal appearances in nightclubs can earn them up to £5,000 a go, and if you’re doing four a week then it’s easy money. Paid Instagram posts and advertising products is also an easy way to bank cash.
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“But they need to have a good work ethic as it’s not easy to stand out from the crowd. There’s a six month window of opportunity to make as much money as possible and you’ve got to get yourself out there.”
Dani Dyer, 22, and 26-year-old Jack Fincham, the bookies favourites to bag the top prize this year, are already hot property.
Our insider explains: “Dani could easily be worth more than her dad Danny in a couple of years if she works hard and plays her cards right. She already had a profile before going in but because she’s so likeable, everyone wants to work with her.
“Her first big fashion deal could easily net her £500,000 in less than two years. And if she was to appear on Celebrity Big Brother in the future, she’d get around £200,000. With paid Instagram advertising, she could easily make up to £5000 a post.”
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“Jack will also be inundated with offers. Even if him and Dani didn’t win they’d still be raking it in. For club appearances Jack will be making £5000 a time and the same with Instagram posts.
“Big brands, like sportswear and betting companies will be keen to sign him up too. Like Dani, he could be making £300,000 to £500,000 off that alone in the first two years. Jack would also be great on other TV shows – he’s clever, quick and has tons of charisma to make it. We'll be seeing a lot more of him in the future too, that's for sure.
“Dani and Jack could easily also have a book deal each, which could net them both £50,000 each.”
Laura Anderson, 29, also has a path lined in gold ahead of her, alongside Alex George, 27, Kazimir Crossley, 23 and 27-year-old Alexandra Cane.
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Our PR guru adds: “Laura’s got a huge female following so brands like Pretty Little Thing, BooHoo and Very will be trying to get her on board.
“She’s wholesome, kind and the sort of girl other girls want to be friends with.
“Laura could land a deal worth £150,000 to £200,000 for a modelling contract with a fashion brand when she leaves. And then pick up around £2000 per Instagram post.
“Kazimir and Alexandra have beauty backgrounds so I’d expect them to be picked up by cosmetic brand which could easily net them £20,000 to £50,000. There is also so much demand for YouTube tutorials.
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“The girls would also make good money out of club PAs – say £2000 a time.
“Alex George's popularity might of dropped last night but he's got a good chance of bagging himself a regular slot as a TV doctor on a mainstream TV show.
“They don't pay the best money, say £1000 to £2000 a time, but the exposure and fame he could get from it would pay dividends in the end.”
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And what about Megan Barton Hanson, 24, and the remaining boys, Wes Nelson, 20, Josh Denzel, 27, and and 31-year-old Paul Knops?
Our insider explained: “Megan might have a harder time getting big brands on board after her rocky start to the series. The public are warming to her but there’s still a way to go.
“Megan is still going to be making decent money, say £2000 to £3000 per Instagram post.
“Josh will likely go back to presenting but could get more mainstream gigs and command a lot more cash. Wes will make most of his money from Instagram deals but he could also be picked up by some clothing brands. Like Kazimir and Alexandra, he could earn up to £50,000 from this.
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“Paul took a risk with the show as he was a well-established model before so it’ll be interesting to see where his career goes after this. He won’t be able to cash in on Laura’s success forever and will have to try and break back into the industry again.”
With these kind of earnings, it's little wonder this year's series had over 600,000 applications.
The Sun Online also spoke to top celebrity manager at United Agents, Matt Nicholls, who said the ITV2 show had changed the face of reality TV.
He explained: “Love Island has captured the public’s imagination like nothing else since the early days of Big Brother at the turn of the millennium.
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“It’s such an incredible zeitgeist that the contestants can enter the villa as total unknowns and leave a few short weeks later as one of the biggest influencers and most-recognisable faces in the country.
“They will amass enormous social media presence in this time and their Instagram followers will easily surpass one million. This following and influence is incredibly valuable to brands and that can lead to enormous earning potential for the successful Love Islanders.”
The Love Island Rich List: So who else has made megabucks?
Olivia Buckland and Alex Bowen: £3million
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These pair are without doubt one of the show’s most successful couples, both in love and money. Alex, 26, and Olivia will tie the knot later this year, likely with a £20,000 magazine deal.
Olivia, 24, has made her money through clothing collections and campaigns, worth over £400,000 in just two years, while Alex banked around £200,000 for his endorsements.
The hunk also makes a lot of cash – around £500,000 a year – just from personal appearances.
The pair command around £2000 per Instagram post and also earn big money by appearing on popular TV shows.
Jonny Mitchell £1.3million
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The 26-year-old was already touted as a secret millionaire before going into the villa but Jonny’s made some pretty wise investments after the show.
As well as a huge money deal with Celebrity Big Brother worth around £150,000.
Jonny also makes around £1,000 per Instagram post and used his cash to invest in his foreign exchange business and real estate company.
Gabby Allen £1.2million
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Last year’s runner up walked away as one of the most successful islanders, bagging a £300,000 fashion endorsement and as a £200,000 deal as a sports brand ambassador.
Gaby, 26, has also made hundreds of thousands of pounds for her Instagram endorsements and event appearance fees
The stunning star also has a big money book deal worth £75,000 on the table and that Celebrity Big Brother appearance which will no doubt pay off her mortgage.
Kady McDermott £1million
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As one of the stand out stars of 2016, Kady has joined the islanders millionaires club and has an annual income of well over £600,000 a year.
Kady, 25, commands £1,2000 per Instagram post and makes around £300,000 a year from endorsements.
The savvy star also started her own businesses, By Kady and Body Goals Kady, which make her £150,000 a year.
Montana Brown £800,000
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From the villa to TV star, Montana has worked tirelessly to become a breakout star in her own right.
As well as landing a huge £500,000 deal with Pretty Little Thing, Montana also earned around £15,000 for her stint on I’m A Celebrity and is now a presenter for MTV.
She also commands over a £1,000 per Instagram post.
Jessica Rose Shears: £750,000
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Fan favourite Jess is still just as popular now as she was on the show last year with 1.2 million Instagram followers.
And social media is where she makes the most cash, with Jess getting £2,500 per Instagram post.
Jess also has a number of beauty product endorsements and her own calendar which has made her £250,000.
Mike Thalassitis £500,000
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Mike's had phenomenal success since leaving the villa and is one of the hottest love island exports.
He landed a £100,000 deal to appear on Celebs Go Dating after leaving and commands £1500 per Instagram post.
Muggy Mugs sold out in Tesco and since he left last summer, he’s done over 100 personal appearances at £2,500 a pop.
Dom Lever £400,000
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Jess’ fiancé Dom has seen amazing success with fitness and fashion brands, earning him well over £200,000 in the past six months.
The pair also make a pretty penny off magazine deals and TV appearances.
Dom’s Instagram is also lucrative and he can earn around £1,000 for posts.
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