The depressing reason Blake Lively deleted her social media and unfollowed husband Ryan Reynolds

BLAKE Lively has left fans feeling confused after deleting her entire Instagram feed and unfollowing husband Ryan Reynolds.

He's since spoke out in a radio interview to reveal he's "very sad" about the social media dumping.

It transpires that Blake's vanishing act is all just an elaborate publicity stunt for her upcoming mystery thriller, A Simple Favor.

The actress has followed 37 social media users, all of whom share the name Emily Nelson with Blake's upcoming role.

Blake, 30, had teased her social media departure on Twitter, sharing a cryptic clue in the form of an unfinished game of hangman.

The completed phrase is now Blake's Instagram bio: "What happened to Emily?"

Ryan has responded to Blake's social media dumping while appearing on an Australian radio show to promote Deadpool 2.

Speaking on Smallzy's Surgery, he joked: "Yes, she did. I'm very sad about that. Definitely stinks. It's a terrible way to find out that I've been kicked out of the house, to be honest.

"Absolutely terrible. I don't know where rage like that comes from."

Blake has since returned to Instagram to post a trailer for her next movie project.

She'll star opposite Anna Kendrick in A Simple Favor, a mystery thriller that includes betrayals, a dead body and constant plot twists.

Blake plays Emily Nelson, who goes missing under suspicious circumstances and it's up to her blogger best friend to take on the role of detective and uncover the mystery.

Blake met Ryan Reynolds in 2010 while the couple were filming DC superhero epic The Green Lantern.

They married just two years later and have since welcomed two children, James (born 2014) and Ines (born 2016).

Ryan is currently on a worldwide promo tour for highly-anticipated sequel Deadpool 2.

Got a story? email digishowbiz@the-sun.co.uk or call us direct on 02077824220.

We pay for videos too. Click here to upload yours.