GEMMA Collins has issued a grovelling apology as she admitted to Photoshopping her head onto models' bodies to sell dresses on her website.
It comes after reports that model Katie Green, 30, was “furious” to discover the dodgy mock-up that saw GC’s head in place of her own.
Appearing on today's This Morning, Gemma apologised to her fans and and customers and admitted what she did was wrong.
She told hosts Holly Willoughby and Phillip Schofield: "Let me clear that up. Literally, I have not been in this country.
"At the start of the year I was filming in America and then I've been over and back to Spain.
"My company only works with me in the dresses. The women like to see me in the clothes.
"I stupidly said 'Photoshop my head. We are entitled to use those images'.
"It was something silly I done. It wasn’t about trying to make myself look thinner. I’m a plus size girl and I’m proud of it.
"Not realising it was a copyright thing. I apologise to anyone now who was offended. I won’t be making that mistake again!"
Plus size model and professional songwriter Kate Louise Smith, 37, from Boss Model Managment told The Sun: “Why Gemma and her team took it upon themselves to alter the images is a bit strange.
“I am really passionate about body image and women feeling confident in themselves and their natural body shape. I’ve been an ambassador for the subject for many years.
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“From that perspective, rather than being mortified, I’m just insulted. It’s very intrusive and it’s an odd thing to do.
“Beyond that I feel it’s more of reflection of today’s society that we all feel so hung up on our body image we feel we need to make these alterations.
"And Gemma has taken it to that extreme where she feels beyond altering a few blemishes, she had to borrow an entire body, effectively, to accomplish that.”
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