IAIN Lee appeared on Good Morning Britain this morning in a neck brace after falling down a wishing well on Friday.
The TV star, 44, wore the white support on the show just days after tweeting the details of his bizarre accident to followers.
Presenters Kate Garraway and Charlotte Hawkins faced a pained-looking Iain as he was about to tell them the entertainment news.
Kate said: "You actually look a bit pale, Iain."
He replied: "Yes, I've been down a well!"
Kate then asked: "How did you get out?" to which Iain admitted "The fire brigade came along..."
As the panel laughed, Charlotte said: "There's something very ironic about the fact that you did this to get good luck."
Iain added: "I wish I'd never seen that flipping well now."
A small wooden well was brought onto the set and placed by Iain who said: "Why are you putting it so close to me? It's traumatic!"
He had earlier tweeted a selfie of him wearing the neck brace and announced he was to appear on the show.
Viewers tweeted their sympathy as Iain revealed it took him "an hour to get out of bed this morning" because he was in so much pain.
One wrote: "Iain, so sorry to see you unwell with your neck in a brace. Fell down a well, ah no. Take care of yourself dear chap. Get well soon."
Another commented: "I wish you well soon."
A third shared: "Didn't realize you had a neck brace on, you looked in so much pain on GMB, your a tall lad so anything to do with your neck or back isn't good. Hope you feel better soon."
It comes after the DJ was also seen wearing the support on his Sunday evening talkRADIO show where he told listeners it may have to stay on for "a week or two".
Days before Iain tweeted "Sorry team. This is messed up. Tonight's show is cancelled as I've fallen down a well.
"This is not a joke."
Later he appeared to post from inside the well: "It’s not metaphorical. It’s an actual well.
"This is nuts. Phone dying. Help is coming but I’m a bit shaken."
He added: "Sprained ankle. Soaking wet.
"I’ve been told the fire brigade are on their way. Pray god for me."
Some fans sent him messages of support.
One wrote: "Aww Iain I hope you are ok. You've just lived most people's worst nightmare. Take care of yourself."
Another said: "I'm not sure what on earth is going on but I hope you are sorted very soon. Stay positive."
Others questioned whether he was telling the truth or why he would use his limited battery to Tweet.
The presenter then updated followers once the alleged incident was over, writing: "Out of that bloody well. Wet. Battered. Limping. But big up to the fire service.
"Police car gonna blue light me to talkRADIO. Incredible service from the boys and girls in blue."
Arriving at his radio show, he shrugged off suggestion he was joking and said the incident occurred when he tossed a coin into a well at an old church.
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He said: "The wish doesn't count if the coin doesn't touch the water. It's the only coin I had. I'm such an idiot.
"What I tried to do was reach it by leaning over head-first. There's no bucket, but there's a rope hanging down.
"I got a hold of the rope and I tried to go down feet-first, I fell into the well."
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