The supermarket giant's advert, which was unveiled this morning, attracted a number of complaints from viewers who said it features the F-word
MARKS & Spencer’s Christmas ad hit trouble tonight as startled viewers claimed it features a burglar swearing at kids’ favourite Paddington Bear.
The multi-million pound commercial, which has become a staple of the festive season, was unveiled this morning.
It sees Paddington mistake the crook for Santa before helping him return presents he stole.
After all the gifts are given back, the bear presents the thief with a marmalade sandwich.
But as they embrace, viewers say the burglar menacingly declares “F*** you, little bear”, rather than the scripted remark: “Thank-you, little bear.”
Stunned Jack Katz, 72, said: “I’ve listened to it on quite good speakers and it’s pretty clear. I think there’s been foul play here.”
Twitter user Rob Souza said: “Can’t help but hear ‘f*** you little bear’.” And Stirling Young tweeted: “F*** you little bear! Just listen.”
At the launch M&;S said they wanted to “appeal to the whole family”.
A spokeswoman said later: “He’s saying, ‘Thank-you, little bear’. I think it’s really clear. We wouldn’t change the ad.”
