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ASDA will beat its rivals to the punch with a Christmas telly ad 50 days before the big day.

The commercial shown tomorrow is the first in a series about an imaginary workshop where the supermarket’s Christmas products are made.

Tiny people assemble canapes in the Asda Christmas add
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Tiny people assemble canapes in the Asda Christmas addCredit: PA:Press Association
A young girl is shown sneaking it Asda's Imaginarium factory
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A young girl is shown sneaking it Asda's Imaginarium factoryCredit: PA:Press Association

In it, a young girl and her grandad sneak into a factory to discover the Imaginarium, where reindeers power a food mixer to make Christmas puddings and tiny people assemble canapes.

The ad, twice as long as normal at 60 seconds, will first be shown during The X Factor on ITV1.

It will be followed by four 30-second episodes.

Asda chief customer officer Andy Murray said: “The Imaginarium is the perfect showcase for the excitement and ethos behind our products.”

The young girl is accompanied by her grandfather where they see reindeer powering food mixers
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The young girl is accompanied by her grandfather where they see reindeer powering food mixersCredit: PA:Press Association

 

Viewers will be delighted with the Christmas ad
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Viewers will be delighted with the Christmas adCredit: PA:Press Association
The add even features a Gin room where workers infuse truffles with a laser that shoots out gin
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The add even features a Gin room where workers infuse truffles with a laser that shoots out ginCredit: PA:Press Association
This ad could even make Scrooge feel excited about Christmas
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This ad could even make Scrooge feel excited about ChristmasCredit: PA:Press Association

Argos was the first high street store with a Christmas TV ad, during Emmerdale last night.

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