BARGAIN Hunt viewers were wondering if they'd accidentally switched over to Sky Movies when they spotted what looked like a bald Bradley Cooper on their screens.
But they were in fact looking at Bradley's shiny-headed British doppelganger - former soldier Chris, who was teamed up with his wife on the red team for the latest episode of the BBC game show.
Chris's twinkling blue eyes and tasteful facial hair instantly brought to mind the handsome, four-time-Oscar-nominated actor as he chatted to host Natasha Ruskin.
Now it seems Bradley - known for his roles in Silver Linings Playbook and American Sniper - should really explore his family roots in Hay-on-Wye, where the episode was based.
Viewers were amazed by Chris, who revealed he has a pet snake called Bruce and met his wife Claire after her uncle introduced them in the pub.
One viewer tweeted a screen shot - retweeted dozens of times - with the caption: "Today's Bargain Hunt features a bald Bradley Cooper."
Unlike Bradley, Chris revaled he is a dad-of-two - though Brad himself is catching up after having his first child this year, daughter Lea De Seine Shayk Cooper, with model girlfriend Irina Shayk.
On the episode, Chris managed to American Hustle other bargain-hunters on the show by earning the most money from auction with his wife, beating the blue team.
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Though he's never been on Bargain Hunt, 42-year-old Bradley is no stranger to light entertainment.
He used to present episodes of a before making it in Hollywood through his first big movie hits My Little Eye and Wedding Crashers.
Fifteen years on and Bradley has taken on a host of diverse roles, including the Elephant Man in a stage production.
But he hasn't yet hit on the niche situated between Hollywood blockbusters and weekday auction-based game shows.
Could an antiques road trip comedy about two long-lost brothers from very different backgrounds coming together to sell silverware be Bradley's path to Oscar glory? Answer: obviously.
Bargain Hunt airs on BBC One weekdays at 12.30pm.
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