DADS across the country are waking up to a corny card and the promise of a pub lunch - and a sentimental Instagram post.
Celebrities have been flooding fans' social media feeds with pictures of them with their old dads, too - and Father's Day has coaxed out some classics from their family albums.
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KATIE PRICE
VICTORIA BECKHAM
VICTORIA Beckham posted two Father's Day messages - one to her dad....Credit: INSTAGRAM
...and one to husband David on behalf of her and their four childrenCredit: INSTAGRAM
SAM FAIERS
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SAM Faiers wrote a message to Big Paul saying "the big dreams you have for paul are unbelievably amazing"Credit: INSTAGRAM
HELEN FLANAGAN
HELEN Flanagan thanked her boyfriend Scott Sinclair for making their daughter smile, writing "you always give Matilda so much fun"Credit: INSTAGRAM
SCARLETT MOFATT
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SCARLETT snuggles a Noddy toy in this pic from the Moffatt family archives - and thanked her dad for getting her in to aliensCredit: INSTAGRAM
MARIO FALCONE
MARIO - who got engaged today - wished his lookalike dad a special day. He wrote: "Happy Father's Day @falcone5564.. you are not just my dad but my idol and best friend. You are literally awesome!! I love you papa xxx"Credit: INSTAGRAM
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MELANIE SYKES
MEL Sykes can play a 'euphonium' - which isn't the only bit of fun trivia Mel has given fans today along with this picture taken in 1997. She revealed her dad is also known as "brassband Bob".Credit: INSTAGRAM
ROCHELLE HUMES
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ROCHELLE honoured husband Marvin with this montage of pictures of him with their daughtersCredit: INSTAGRAM
TOM FLETCHER
MCFLY star Tom has inherited his dad's musical skills but not his facial hairCredit: INSTAGRAM
GUY RITCHIE
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GUY Ritchie pouted like a real super dad in this pic taken with his cherished kidsCredit: INSTAGRAM
ELLIOT WRIGHT
TOWIE star Elliott Wright was an ADORABLE baby... and his dad wasn't bad eitherCredit: INSTAGRAM
CHARLOTTE DAWSON
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CHARLOTTE Dawson cosies up to her late dad Les in this childhood snapCredit: INSTAGRAM
EAMONN HOLMES
THIS Morning presenter Eamonn Holmes looked delighted with his balloonCredit: INSTAGRAM
BROOKLYN BECKHAM
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BROOKLYN Beckham perches on his dad's head in this classic photoCredit: INSTAGRAM
ROMEO BECKHAM
DAVID Beckham's other son Romeo also posted a picture of him and his old manCredit: INSTAGRAM
JAMIE OLIVER
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JAMIE Oliver paid tribute to his dad and hoped he had a "cracking day"Credit: INSTAGRAM
JODIE MARSH
JODIE Marsh told fans "my dad is my best friend and we do everything together"Credit: INSTAGRAM
GIRLS Aloud star Nicola Roberts shared this adorable photo of her with her dadCredit: INSTAGRAM
CATH TYLDESLEY
CORRIE'S Cath Tyldesley praised husband Tom Pitfield, adding: "I thank my lucky stars everyday for the gift you've given me. Alfie adores you"Credit: INSTAGRAM
BILLIE FAIERS
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BILLIE Faiers posted this sweet montage of her children Nellie and Arthur for her husband Greg ShepherdCredit: INSTAGRAM
DAVID Beckham thanked his dad for helping him become a star, writing "along with my mum the support they gave me helped me achieve my dream"Credit: INSTAGRAM
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