Loose Women stars including Katie Price, Andrea McLean and Coleen Nolan to ‘strip naked’ for new body positivity campaign
Nadia Sawalha said the new campaign would launch soon and there will be no 'retouching' only 'real bodies'
Nadia Sawalha said the new campaign would launch soon and there will be no 'retouching' only 'real bodies'
LOOSE Women stars including Katie Price, Andrea McLean and Coleen Nolan have teased they are going to strip naked for a new body positivity campaign.
A teaser clip saw the popular panellists hint they're going to bare all for the new segment on the ITV panel show which is called Body Stories.
The trailer saw the famous faces, including Stacey Solomon and Saira Khan, concealing their modesty in white robes as they pranced around while flashing some smiles for the camera.
A slogan read: "A campaign to prove every body tells a story".
The ladies also did a voice over saying: "It's empowering. This is my body story. This is what we really look like when we've got no clothes on."
Janet Street Porter adds: "As you get older, you're never going to look the way you looked before but the way you look now is just as valuable."
It ended with a robe in a heap on the floor hinting that the ladies will strip down for the camera.
Back in the studio, Nadia Sawalha explained a little of what the campaign will be about saying: "I can't say too much because it's a bit of a secret.
"We're hoping its a really empowering positive campaign. It's about real women."
Nadia added that the campaign will feature women of all shapes and sizes and Linda Robson quipped that there will be "no retouching".
She continued: "Fat, thin or whatever. We're all there."
Naturally, Loose Women fans are very excited about what the segment will involve and Ruth Langsford said it will be airing "very soon".
The gals showed off their body confidence this weekend sharing snaps of them in their swimsuits as they enjoyed a spa weekend to mark Linda's 59th birthday.
Also on today's show, Nadia admitted she'd want her husband Mark to move on with someone else if she died.
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