Kim is selling the float as part of her Kimoji merchandise which also includes lighters, hip flasks and phone cases
HOLLY Willoughby and Phillip Schofield got into a fit of giggles on This Morning over Kim Kardashian selling pool floats in the shape of her bum.
The Keeping Up With The Kardashians star is selling the racy shaped float as part of her Kimoji merchandise which also includes lighters, hip flasks and phone cases.
Speaking to Sam Rubin, who is their showbiz correspondent in LA , Holly said: "I'm a bit scared to read this, the headline says: 'Want to sit on Kim K's bum' - please explain!"
As a picture of the float appeared on screen, Holly and Phil covered their mouths with their hands and she exclaimed: "Oh my God! So it really is that!"
Phil continued to look open mouthed as Holly started to laugh.
Sam continued: "Purportedly those dimension match Kim's own backside."
As Phil struggled to compose himself, he said: "That is marketing genius".
Holly agreed saying: "It really is, £78 do you hear?"
Phil continued: "What a thing, where you actually get to the stage where you can market your own a**e!"
As Holly put her hands on her head, she said: "Nothing I can say is right, it's so good."
Earlier on the show, they made the dreams of a bullied boy come true when they took him swimming with sharks.
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