WHISKY BUSINESS

Beyonce, 43, goes braless in plunging gold sequin gown as she plugs her new whisky

The superstar even persuaded hubby Jay Z to make a cameo appearance in the video for the project

BEYONCE shows a dash of spirit — and a fair bit more — as she dons a low-cut gown and blonde wig to promote her new SirDavis whisky brand.

The 43-year-old Texas Hold ’Em singer teamed up with Moët Hennessy for the project.

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Beyonce stunned in a low-cut gown and blonde wig to promote her new SirDavis whisky brand
She teamed up with Moët Hennessy for the project and persuaded hubby Jay Z to feature in the video

And she persuaded rapper hubby Jay Z to make a cameo appearance in the video, shot in Paris.

Beyonce had a huge hit with single ladies, but somehow we get the feeling she’s better suited to a double.

The drink is distilled in her native Texas — and will sell for £79 a bottle.

Earlier in the year, The Sun revealed Bey was set to bank a whopping £30MILLION from her country album Cowboy Carter after it became Spotify’s most streamed record of the year – in one day.

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The 27-track offering, which features collabs with country icons Dolly Parton and Willie Nelson, along with heavyweights Miley Cyrus and Post Malone, had been met with rave reviews.

As well as rejuvenating country musicQueen Bey shrewdly tapped into the $3billion-a-year genre, which had seen a steady growth in fans and artists.

In 2020, country music made up 14.7 per cent of the market share for total music sales and streams in the US, a testament to its enduring popularity.

A music industry source said: “Beyonce has cleverly tapped into a hugely lucrative area which is often ignored by artists from other genres.

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“She’s bulldozed the door down and reworked the style and sound perfectly.

Beyonce releases Cowboy Carter to rave reviews, fans praise album as best ever
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