JOEY Essex has admitted that he has a massive crush on Bella Hadid... but had a bit of a struggle pronouncing her sister's name.
He also said that the world-famous supermodel was "less of a celeb than her mates", baffling Holly Willoughby and Phillip Schofield.
The Towie star was appearing on This Morning after earlier stunning viewers by accidentally swearing live on TV because his mic was still on.
When speaking about his ideal celebrity, he revealed: "I've been saying recently Bella Hadid because she's less of a celeb than the rest of her mates, Ghee Ghee-"
Holly interjected, remarking: "She's pretty famous though," before calling him out on calling Gigi "Ghee Ghee".
Joey continued: "Yeah but she's getting a bit too famous..."
Phil continued to question him: "Gigi? Gigi."
Joey tried his hand at saying the name, rather less successfully: "Jee Jee? Giggi? Ghee Ghee Hadid, whatever her name is."
The ex-Towie star appeared on the show to talk about his love woes, admitting that he couldn't find love because "girls don't get him" and that he is "not normal".
He also revealed that he had taken girls on free "jokes dates" to KFC.
Currently appearing on E4's Celebs Go Dating, Joey spoke about his struggles in the world of dating.
He started by speaking about his type: "A girl, pretty. I'm going for a brunette this time, blondes don't last so long for me on the long distance side. Pretty, understanding. Nice girl."
Holly Willoughby referred to the fact that he had said that there could only be "one weirdo in a relationship".
He replied: "I'm not normal. I don't think I am that normal."
Holly pressed a hand on her chest and asked him why, to which he responded: "I just don't think that some people get me. I feel like a girl's gotta get me to understand who I am."
When asked whether anyone had got him he revealed that they hadn't, adding: "I think they need to understand my job, they need to understand that my job is being me, being Joey Essex on TV, being me in real life. It's hard to get your head around."
Joey said that he thinks a relationship with someone not on the telly work work better for him, meaning that this time he is listening to the agents rather than go off with another celebrity.
The reality TV star also said that he had "never cheated" and was "so romantic".
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But then Holly probed him about taking a date to KFC and he admitted that he did because he "had a black card", saying: "It's metal and everything and I can get £200 a day on it."
Holly and Phil burst into laughter as he exclaimed: "KFC!"
Joey explained: "Yeah, mate. So I'm just getting KFCs like, wallop, giving them this card and getting bare KFC everywhere."
Phil was shocked about the fact that he had taken the girl on a free date.
Holly also remarked: "That's not that romantic, is it?"
Joey clarified: "That's not romantic, that's a jokes date."
The presenters were baffled, asking whether she was a "joke date" and he backtracked saying that it was a jokes date: "The date was jokes, it was funny. We filled up our boot with loads of KFC, we loved it."
He also spoke about what turns him off, warning them that it was "really weird": "When you meet a girl and you're talking to her and you really fancy her and they go, 'Oh, so what's your name?' And I go, 'Oh come on, you definitely know my name'."
When Phil said that it would be refreshing he insisted that "they know": "They're lying. You can tell when someone's lying, can't you? You know who I am, don't lie."
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