WHY, KY?
Kylie Jenner’s latest Khy drop ruthlessly mocked as fans think new ‘ugly’ item looks like ‘a diaper’ and ads ‘seem off’
Plus inside Khy's origins
REALITY TV star Kylie Jenner has shared a glimpse at her new collection from her fashion label Khy.
Despite the sneak peek at the new outfits to be unveiled for her Poplin collection, fans are not exactly into what she was sporting.
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In her , the 26-year-old donned a plunging white shirt, zipped halfway to display her toned stomach, complemented by a matching mini white skirt that barely hit her thigh.
Kylie let her long, wavy dark hair hang loose and wore minimal makeup as she gazed off into the distance of the field where she stood.
"KHY DROP 007: POPLIN coming 6/27," she captioned the post. "Sign up for early access on Khy.com"
Fans were quick to react to the post, giving their honest opinion about the apparel.
Read more about Kylie
"Remember the diaper bottoms on the boat?…now available through KHY," one person on Reddit, referring to from June 8, where she wore the same or similar pants while on a boat trip.
"That is the ugliest f*****g skirt I’ve ever seen," added one person to the Reddit thread.
"Shorts look like a big ol diaper," one person commented beneath the Instagram post, echoing the Reddit user's sentiment on a different platform.
Reactions were not all bad, however, with some fans praising the look.
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"Now this I neeeedddd!!!" someone wrote.
"Omg I need this so cuteeeee," said another.
Kylie Jenner nearly pours out of ultra low-cut dress in new photos as fans accuse her of being ‘obsessed with herself’
KEEPING UP WITH KHY
Kylie began teasing her fashion brand in late October, emphasizing "creativity, collaboration, and quality at an accessible price."
Her first collection dropped on November 1, focusing exclusively on faux leather and base layer products.
Items included a black trench coat, cropped jacket, mini dress, long-sleeved shirt, t-shirt, and leggings.
The second release followed on November 15, featuring puffer jackets, shirts, bodysuits, and pants in black, white, and blue.
By December 7, Kylie had expanded her line with additional t-shirts, tanks, and long-sleeved shirts in different colors, as well as comfy sweatpants, shorts, and other cotton pieces.
More about Kylie's brand, Khy
On October 24, 2023, Kylie posted a photo on her wearing a black leather trench coat with the caption: "Meet khy."
Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian's Good American and Kim Kardashian's SKIMS, are said to be involved with the brand.
Kylie stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands.
In an interview with the , Kylie said: "The whole line is really inspired by my personal wardrobe, and the different moods that I'm in...[the first drop] is very King Kylie–who I am at my core."
The venture is her newest, though not only foray into fashion.
She also collaborates with her sister Kendall Jenner on their clothing line Kendall + Kylie, sold at lifestyle retail brand PacSun.
Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022.
Her first Khy collection was released on November 1, 2023.
So far, she has released four collections underneath her brand.
On February 28, 2024, her first collection of the new year was introduced, offering night-out attire such as one-sleeved skintight dresses, skirts, pants, and tops.
In 2015, coinciding with her decision to stop posting on Tumblr, Jenner launched Kylie Lip Kits, which later became Kylie Cosmetics.
This venture revolutionized the beauty industry and brought her significant wealth.
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Reflecting on the project's beginning, she described it to as "intuitive."
“I think beauty and fashion go hand in hand. For me, I think beauty can make or break a good fashion look," she told the fashion outlet.
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