Exclusive
TAYLOR MADE
Taylor Swift’s huge boost to London economy revealed as Eras tour transforms Wembley car park into giant merch stall
How much will each Swiftie be spending?
TAYLOR Swift’s eight sold-out shows at Wembley are tipped to bring a £300million boost to London’s economy.
The Look What You Made Me Do singer, 34, will kick off a three-date run at the 90,000 capacity venue tonight.
5
5
Taylor will then return to London in August for five more nights, bringing the total number of fans heading to the capital to 640,000.
And according to the Greater London Authority, they are expected to spend an average of £471 a person.
The Sun can reveal Taylor has also taken over a giant car park at the stadium to create a merchandise stall.
T-shirts will sell for £40, while hoodies are £70.
read more on taylor swift
Tote bags come in at £25 a pop.
A second pop-up is in Hyde Park, Central London, for fans without tickets.
Taylor’s run is the most nights played at Wembley Stadium by a female solo artist in a single tour.
To celebrate her arrival the home of English football has been transformed.
Most read in Celebrity
Artist Frank Styles’ giant mural of Taylor’s face now adorns Wembley’s Spanish Steps.
They have been renamed the Swiftie Steps.
A second mural of the singer, by MurWalls and Humour Street Art, has appeared on the venue.
I had a fashion pro style me for the Taylor Swift's Eras Tour
TfL have also released their London (Taylor’s version) Tube map.
Each line has been renamed after one of Taylor’s albums, with stations named after her songs.
In Vauxhall, The Black Dog pub, which is name-checked in one of Taylor’s latest songs, has been fully booked by fans on show days.
Gushing over her time in Britain, Taylor, who owns a mansion in North London, posted yesterday: “I’m absolutely living for these UK crowds.
"Next up: our weekend at Wembley!!
"See you tomorrow London!!”
5
5
5
It's the Tay Tay Paylist
$4.1 Billion -Taylor Swift is personally expected to make from the global Eras Tour
£500 - Each Swifty is expected to spend on one of Taylor’s UK gigs (tickets, merchandise and more)
$1,327 - Each Swifty spent attending one of Taylor’s US gigs
0.09% - expected boost to UK GDP from the Eras Tour
1.1 Million - TS concert tickets estimated to have been sold in the UK
$320 Million - Estimated boost to LA’s GDP from just six TS tour dates there
£2 Million - ‘Grant’ Singapore reportedly gave Taylor for every date she played
Topics