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This Morning and KTLA star Sam Rubin dead at 64 as tributes are paid to entertainment reporter after heart attack
This Morning has revealed it will air a tribute to him
THIS Morning entertainment reporter Sam Rubin has died.
The TV star, who was also a longtime for in the States, suffered a fatal heart attack. He was 64.
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This Morning paid tribute to him on social media tonight.
Its Instagram account posted: "We have very heavy hearts this weekend with the news from Los Angeles that our Hollywood reporter Sam Rubin has died at the age of 64.
"Sam was an Emmy-winning entertainment correspondent and presenter for Los Angeles' No 1 morning show on KTLA, and regularly broadcast live into This Morning.
"He woke up Tinseltown every day for decades with his likeable charm and knowledgeable take on the movie world, he was on first-name terms with the stars and became affectionately known as ‘ Hollywood Sam’. We will miss him.
One viewer replied: "So young... Condolences to Sam's family and friends."
Another said: "Oh no! That’s so sad!"
A third shared: "Such sad news, always loved his segments on the show. Condolences to his family."
This Morning will now air a tribute to the entertainment correspondent during its Monday show.
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"There will be a tribute to Sam on Monday's show, but in the meantime, we send our condolences to his wife Leslie, their four children and Sam’s colleagues at KTLA," makers of the show said.
A source told that Rubin became unwell after doing his regular Hollywood news segment early Friday morning.
He was rushed to a Los Angeles hospital from his home, where he went into full cardiac arrest, according to .
KTLA also confirmed the news on Friday afternoon.
"KTLA 5 is profoundly saddened to report the death of Sam Rubin," the news outlet wrote on .
"Sam was a giant in the local news industry and the entertainment world, and a fixture of Los Angeles morning television for decades.
"His laugh, charm and caring personality touched all who knew him. Sam was a loving husband and father: the roles he cherished the most. Our thoughts are with Sam’s family during this difficult time."
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In a live announcement on , Rubin's colleague, Frank Buckley, said, "The Sam that you saw on the air is the Sam that was off the air."
"To all of us he shared his mornings with on television, and to those he worked with behind the scenes at KTLA, we will not forget him."
Another one of his colleagues, producer Ashley Regan, shared her sadness after hearing the news.
"Today Los Angeles lost an icon and KTLA lost a family member. I’ll be forever grateful for the privilege of working in a newsroom with Sam. What a terrible loss," Regan wrote on .
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Rubin was well-known for his celebrity coverage in the Los Angeles area.
He joined KTLA morning news show in 1991.
The 64-year-old was a multi-time Emmy winner and the host of Hollywood Uncensored with Sam Rubin, which produced over 100 episodes.
His production company, SRE Inc., produced more than 200 hours of shows, including the popular live from the red carpet shows.
Rubin received the Golden Mike Award, a lifetime achievement award from the Southern California Broadcasters Association, per .
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He was also one of the founding members of the Broadcast Film Critics Association, the largest organization of broadcast and film critics in the US with more than 200 members.
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