KYLIE Jenner has shown off her shrinking waist in a new Khy advertisement just hours after attending this year's Met Gala.
The Hulu personality is back to promoting her clothing brand after stunning at the annual event in New York City on Monday.
Kylie, 26, shared a photo on her Khy brand's Instagram that showed her posing in a matching sweat set.
She stood in a forward-facing position while wearing a baby pink cropped tee and low-rise sweatpants, which fell below her belly button.
Kylie's cinched waist and toned abs were at the forefront as the beauty mogul has been showing off her weight loss recently.
She stared blankly at the camera with pieces of her dark, softly-curled hair falling slightly over her face.
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"Coming soon: new sweats + tees. dropping thursday 5/09 at 9AM PT / 12 PM ET," Khy announced in the caption.
The Kardashians star launched Khy on November 1 and has since been the brand's main model for its clothing drops.
However, some fans have recently been begging the reality star to hire models of varying sizes to promote the pieces.
"Would love to see other women posted on here of all sizes," someone wrote in the comments of the new post.
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Previously, fans also labeled the brand's sweat sets as being "cheap" and "basic."
Others have called out Khy's pieces for closely resembling Skims, the clothing company created by her sister Kim Kardashian, 43.
Kim's brand has been receiving criticism recently as well.
Last week, followers slammed Skims' newest bra and underwear set, saying they resembled "postpartum underwear."
NEW DAY, NEW RELEASE
The youngest of the Kardashian/Jenner clan has been busy expanding her empire over the past few months.
In early March, she released her own fragrance, Cosmic.
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On October 24, 2023, Kylie posted a photo on her wearing a black leather trench coat with the caption: "Meet khy."
Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian's Good American and Kim Kardashian's SKIMS, are said to be involved with the brand.
Kylie stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands.
In an interview with the , Kylie said: "The whole line is really inspired by my personal wardrobe, and the different moods that I'm in...[the first drop] is very King Kylie–who I am at my core."
The venture is her newest, though not only foray into fashion.
She also collaborates with her sister Kendall Jenner on their clothing line Kendall + Kylie, sold at lifestyle retail brand PacSun.
Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022.
Her first Khy collection was released on November 1, 2023.
So far, she has released four collections underneath her brand.
Just two weeks later, the billionaire launched her own brand of canned vodka sodas, Sprinter.
The swivel into the alcohol business put her in direct comparison with her sister Kendall Jenner, 28, who owns 818 Tequila.
Last week, Kylie released the fifth clothing drop for Khy, which consists of mostly denim pieces and deconstructed tees.
The star has also kept busy in her relationship with actor Timothee Chalamet, 28, who she began dating last year.
However, many fans feel the two ended things shortly after they were spotted attending the Golden Globes together in January.
People have been picking up on clues leading to a possible split as the duo hasn't been spotted together in recent weeks.
MET NUMBER 7
On the other side, Kylie's most recent public appearance had some people questioning if she was hinting at a possible wedding to the Wonka star in the future.
With her packed schedule, it was unclear whether or not Kylie would be attending this year's Met Gala.
Last month, Kendall was the only member of the famous family confirmed to be on the guest list.
The Monday night event marked Kylie's seventh Met Gala, which she attended alongside Kim, Kendall, and their mom Kris Jenner, 68.
She attended the star-studded fashion event in a cream bridal-inspired Oscar de la Renta gown with a long train and a fitted bodice.
The elegant look, which featured a pointed detail on the bustier, was accessorized with a single flower in her hair and white heels.
The skintight gown's strapless design also allowed the mom of two to flaunt her tiny waist and thin arms.
Photos of Kylie's look were shared on Reddit, where fans thought her gown closely resembled a wedding dress.
"Maybe she’s hinting that she wanna get wifed up soon," one person wrote.
"I feel like this is the wedding dress she didn’t get to use. Which now makes me think her Met looks are the dresses she would’ve married her exes in had they not bounced," another theorized.
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For the 2022 Met Gala, Kylie also wore a white dress by Virgil Abloh, which featured a ruffled design and a white veiled headpiece.
Kylie's 2023 look consisted of a custom Paul Gaultier red dress with a blue train that doubled as a cape.