MONEY MAN
What is Diddy’s net worth?
SEAN 'Diddy' Combs is an American rapper, singer, producer, and record executive who has certainly cashed in on his impressive career.
Thanks to his time as a music mogul he has been able to build up an impressive bank balance and venture into several new businesses.
1
What does Diddy own?
Diddy's biggest money maker is his Bad Boy Entertainment record label.
He cultivated artists such as the Notorious B.I.G, Mary J Blige and Usher.
It has proved so successful that he also created a successor label, Love Records, where he released his fifth studio album.
He also created a fashion brand in 1998 at the peak of his fame called Sean John.
The company reportedly turn over $100million annually in revenue.
Diddy also moved into the world of alcohol with Combs Wines and Spirits in 2014.
It deals mainly with premium spirits ranging from vodka to tequila.
Diddy also partnered with Deleon Tequila to sell the hugely popular spirit.
Most read in Showbiz
He massively promoted their new range when he joined the team and even added a new spirit in a base-level blanco tequila.
Is Ciroc still owned by P Diddy?
Diddy handled the marketing for global vodka brand Ciroc for years but the relationship came to an end last year.
Liquor giants Diageo - who own both Ciroc and Deleon Tequila - had a public fall out with the music producer over a complicated legal battle, say .
Diddy sued Diageo in May 2023 at the New York Supreme Court after he claimed they didn't give Ciroc the same "kind of marketing and promotion it had given other properties".
According to , he took control of Ciroc in 2007 and steered the brand from a minor brand to multi-billion dollar household name.
He also headed up their Ultra-Premium vodka range in 2013 and was the driving force behind their impressive transition into canned drinks.
Combs said back in 2022: “Everything that Cîroc does, I’m involved in, from the bottle design to picking the flavors to the final taste and all the creatives.
“My partnership is rare — it’s important to highlight that this isn’t an industry that has a lot of diversity when it comes to decision-making and my involvement been a tipping point.”
What is P Diddy's net worth?
Diddy is believed to have an estimated net worth of around $800million, say .
Most of this comes from his business ventures, clever investments and former career in the music industry.
However his net worth was reportedly sitting at $1billion back in 2022, according to Forbes.
However in the past two years this number is thought to have decreased after he stepped aside from multiple companies in the wake of allegations against him.
Who is richer Kanye or Diddy?
Kanye West is thought to be worth $400million, according to various net worth websites.
Meaning Diddy is regarded as the richer rapper by far.
Kanye reportedly owns $100million worth of real estate and his mega music catalogue was valued at over $110million in 2022.
His other money making ventures come from his clothing brand Yeezy.
Although the brand has suffered multiple blows in the past few years as a partnership with GAP was scrapped.
West claimed GAP didn't met the terms of their contract despite the retailer saying the decision was mutual in a company-wide email.
Yeezy's collaboration with Adidas also ended after Ye made a number of insensitive comments.
READ MORE SUN STORIES
In a statement the German brand said: “Adidas does not tolerate antisemitism and any other sort of hate speech.
"Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
Topics