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RITA'S RANGE

I don’t wear my raunchy outfits at home – I save them for the stage, says Rita Ora

RITA Ora launched her debut collection with Primark at a New York bash earlier tonight — telling The Sun: “I don’t wear next to nothing all the time, despite what you might think!”

The chart-topper, known for her edgy fashion sense, unveiled a signature range of clothes after becoming the high street brand’s first global partner.

Rita Ora x Primark:....From loyal customer to global brand partner – ....Primark joins forces with Rita Ora for new fashion collaboration.... ....A person lying on the floor....Description automatically generated.... ....Rita Ora x Primark is a new fashion collection which brings together Rita’s creative vision with her long-time love of Primark..Designed around a core vision of versatility, the collection is based on Rita’s unique personal style across day and night..This is Primark’s first ever truly international collaboration, with the first collection landing in all 430+ of Primark’s stores from September 19th.. ....12 September 2023. International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less. .... ....Following a weekend of speculation sparked by Primark’s window black-out across its entire store estate, Primark today unveils Rita Ora x Primark: a versatile new fashion line almost two years in the making. All pieces are designed to become wardrobe staples that can be loved, worn and shared season after season – a theme which will run throughout the partnership. The collaboration fuses Rita’s love of fashion with Primark’s 50+ year history of providing quality essentials and the latest trends at the very best value on the high street..... ....The collection was closely co-designed by Primark and Rita alongside emerging London-based designer Jawara Alleyne, and styled by Rita’s stylist Pippa Atkinson. Underpinned by a vision of ‘versatility for everyone’, it offers customers a piece of her unique style across knitwear, denim, tailoring, casualwear and outerwear, plus accessories and shoes. It will span a ‘day to night’ theme, reflecting many of Rita’s favourite looks, with each piece easily styled to reflect a broad range of personalities, trends and styles from casual everyd
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Chart-topper Rita Ora, known for her edgy fashion sense, launched her debut collection with Primark at a New York bash earlier tonightCredit: Primark
Rita Ora x Primark:....From loyal customer to global brand partner – ....Primark joins forces with Rita Ora for new fashion collaboration.... ....A person lying on the floor....Description automatically generated.... ....Rita Ora x Primark is a new fashion collection which brings together Rita’s creative vision with her long-time love of Primark..Designed around a core vision of versatility, the collection is based on Rita’s unique personal style across day and night..This is Primark’s first ever truly international collaboration, with the first collection landing in all 430+ of Primark’s stores from September 19th.. ....12 September 2023. International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less. .... ....Following a weekend of speculation sparked by Primark’s window black-out across its entire store estate, Primark today unveils Rita Ora x Primark: a versatile new fashion line almost two years in the making. All pieces are designed to become wardrobe staples that can be loved, worn and shared season after season – a theme which will run throughout the partnership. The collaboration fuses Rita’s love of fashion with Primark’s 50+ year history of providing quality essentials and the latest trends at the very best value on the high street..... ....The collection was closely co-designed by Primark and Rita alongside emerging London-based designer Jawara Alleyne, and styled by Rita’s stylist Pippa Atkinson. Underpinned by a vision of ‘versatility for everyone’, it offers customers a piece of her unique style across knitwear, denim, tailoring, casualwear and outerwear, plus accessories and shoes. It will span a ‘day to night’ theme, reflecting many of Rita’s favourite looks, with each piece easily styled to reflect a broad range of personalities, trends and styles from casual everyd
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The fashion collaboration features many pieces that are sexy and confidentCredit: Primark
Rita Ora x Primark:....From loyal customer to global brand partner – ....Primark joins forces with Rita Ora for new fashion collaboration.... ....A person lying on the floor....Description automatically generated.... ....Rita Ora x Primark is a new fashion collection which brings together Rita’s creative vision with her long-time love of Primark..Designed around a core vision of versatility, the collection is based on Rita’s unique personal style across day and night..This is Primark’s first ever truly international collaboration, with the first collection landing in all 430+ of Primark’s stores from September 19th.. ....12 September 2023. International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less. .... ....Following a weekend of speculation sparked by Primark’s window black-out across its entire store estate, Primark today unveils Rita Ora x Primark: a versatile new fashion line almost two years in the making. All pieces are designed to become wardrobe staples that can be loved, worn and shared season after season – a theme which will run throughout the partnership. The collaboration fuses Rita’s love of fashion with Primark’s 50+ year history of providing quality essentials and the latest trends at the very best value on the high street..... ....The collection was closely co-designed by Primark and Rita alongside emerging London-based designer Jawara Alleyne, and styled by Rita’s stylist Pippa Atkinson. Underpinned by a vision of ‘versatility for everyone’, it offers customers a piece of her unique style across knitwear, denim, tailoring, casualwear and outerwear, plus accessories and shoes. It will span a ‘day to night’ theme, reflecting many of Rita’s favourite looks, with each piece easily styled to reflect a broad range of personalities, trends and styles from casual everyd
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But the star told us she doesn't wear next to nothing all the time - and said there are hats and jumpers in the collection tooCredit: Primark

The items will be sold in more than 400 stores around the world.

Rita, 32, said: “There are hats and jumpers and all sorts too, as well as some sexier lacy things.

“I want this to be a range for everyone, all shapes, all sizes, and something that can go from day into night.

“I grew up on Primark clothes, and I approached them to suggest a range because I was excited by it.

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“I love that it’s mainstream and accessible.

“Clothes can be very empowering.

“They can make you feel sexy, or confident, whatever you’re looking for.”

Reassuring fans who might be ­nervous to imitate her daring style, Rita added: “It’s not about looking a certain way, it’s about feeling comfortable and good about yourself.

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“I hope it’s the first of many collections I do with Primark.”

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