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Exercise is better than therapy, says Ayda Field as she reveals fear at launching new workout clothing range

Robbie Williams�31 wife Ayda Field Williams has launched a new high-end athleisure. The first collection from the self-titled brand �24 AYDA �24 has just launched and �34presents joyful and luxurious pieces for feeling fantastic while heading to spin class or to an accidental(ly boozy)lunch between meetings,�35 according to a statement from the label. �34Taking heavy inspiration from the 80s and all things that make you happy, the flattering and supportive sets are built with high-performance, and athlete inspired details, as well as functionality to serve women,�35 the statement went on. Actress and TV presenter Ayda is a wellness and fashion expert, active (but sometimes tired) mom, and salted caramel connoisseur. Her humorous, relatable, and stylish content has created a loyal fan following of her West Coast life. Alongside her husband, musician Robbie, Ayda has grown her own community of like-minded working mom�31s (and dad�31s, and everyone in between) who approach the chaos of life with a sense of humor. She believes in supporting women to be their best, being free to fail (and free to get back up). Inspired by her own love of fashion, wellness, and a weak pelvic floor while juggling her busy life as an entrepreneurial mom of four (not including Robbie). ?AYDA aims to brighten the world by redefining luxury and fitness as joy and wellness for the community. The new brand seeks to create playful and chic activewear that doesn�31t take itself too seriously and inspires a connection in women to feel supported, wherever life takes them.? ?�34The luxury activewear brands in the space were lacking the functionality I wanted�35, says Ayda Field Williams. �34There were no brands that were fun and playful that represented the humanity, community, and friendliness that represents me and my girls. I didn�31t feel like there was a brand that was empathetic to the actual realities of the life I�31m living: I still have toothpaste on my face from this morning, and I probably slept in some of these clothes. ?�34I need activewear that supports me in my effort to maintain my wellness journey.? Women today are constantly balancing a bunch of spinning plates, and we want to be wearing clothes that are cozy when I�31m uncomfortable, and chic when I feel like a slob. There isn�31t enough time in the day to do wardrobe changes, so I needed a kit that served me in my workout out, and then all day long - that could endure baby throw up AND the washing machine.�35 Debuting her 18 sku luxury activewear collection, AYDA will feature bold and bubbly designs including super soft leggings and bra sets in blush, coral, and olive hues with a signature black for everyday wear. Balancing the needs for comfort and style, AYDA was on a mission to create each piece with the perfect support for every day. The performance pieces feature highly functional design to support various bra sizes with a sleek adjustable Velcro plush elastic under band to guarantee the perfect fit. The performance leggings compliment all body types with flattering color blocked panels adding a bright turquoise colorway mixed in. The ultra-soft and chic lounge sweatshirts in heather grey luxe brushed French terry are perfect for running errands or for chilling at home. Finally, the nylon windbreaker ties the collection together in a sleek black colorway with branded pops on the trims. AYDA accessories will include vintage inspired baseball socks reading �34Fucking Fantastic�35 and �34Thirsty AF�35 with a signature black cap for every day. The pricing will start at $18 (socks) up to $228 (outerwear). Ayda will be available direct to consumers at shopayda.com from May 3, 2022. 03 May 2022 Pictured: Robbie Williams�31 wife Ayda Field Williams has launched a new high-end athleisure brand, AYDA, on May 3, 2022. Photo credit: AYDA/ MEGA TheMegaAgency.com +1 888 505 6342

AYDA Field has opened up about her passion for exercise as she launches her new workout clothing range.

The 43-year-old revealed all during an exclusive chat with The Sun - and told of her fears over the new project.

Ayda discussed the importance of exercise as she launches her new workout range
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Ayda discussed the importance of exercise as she launches her new workout rangeCredit: MEGA
Robbie Williams' wife confessed she had fears over releasing the collection
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Robbie Williams' wife confessed she had fears over releasing the collection
Ayda says she'll always take exercise over therapy
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Ayda says she'll always take exercise over therapyCredit: Getty

Former X Factor judge and Robbie Williams' wife Ayda insisted that, given the choice, she'd take working out over therapy.

She said: "I love working out so much - if it’s a case of therapy or working out, then working out wins every time.

"It’s so important for my mental health and one workout can transform my mood."

But despite her fame and obvious passion for fitness, Ayda wasn't convinced she had the credentials to launch the range.

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She continued: "I’ve always been into fitness, and have wanted to design my own range for so many years. But just never had the confidence to go for it. 

“I just thought, who am I - an actress, a mum of four and Rob’s wife - to imagine I can possibly design my own range. 

“I’m not Serena Williams, I’m not Nike, I can’t be anyone but who I am so I’ve just tried to make stuff I’d love to wear, using great, high-end materials.

“Humour is important to me, so that’s why there’s a lot of sweary slogans. I don’t take myself too seriously."

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