Battle of the influencer power couples as Tommy Fury and Molly-Mae Hague top rich list after pay-out for Jake Paul clash
IT was one of the year’s most eagerly anticipated fights, ending a bitter social media feud that has rumbled on for years.
But Tommy Fury’s victory over YouTuber Jake Paul hasn’t just earned him bragging rights, he’s pocketed a huge sum too.
The former Love Island star and brother of ‘Gypsy King’ fighter Tyson Fury is expected to earn a whopping £3.7million ($4.5m) from the fight and pay-per-view sales.
The sizeable sum will see Tommy and partner Molly-Mae Hague’s combined net worth rocket dramatically, with the pair already bagging millions from sponsorship deals and appearances.
PR expert Jack Cooper, from , told The Sun that the boxer's victory will see him now able to command "six figures" for a multi-platform campaign and "huge sums" for partnerships.
They are not alone in making a mint from their Instagram followings.
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Here we reveal some of the biggest British influencer power couples.
Mrs Hinch and Mr Hinch - £3.1m
Cleaning guru Mrs Hinch – real name Sophie Hinchliffe – earned scores of followers thanks to her tips for tidying, organisation and decor.
Collectively, she and her husband Jamie have 5.5million followers on Instagram, ever since she launched a social media page back in 2018.
Sophie topped up her earnings with a Tesco homeware collection, TV slots on This Morning, her podcast with Jamie and writing two popular books.
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Her first book Hinch Yourself Happy became a number-one seller and earned her the accolade of being a Sunday Times Best Selling Author.
In 2021, The Sun reported her company was worth more than £3.1million and could earn more than £500,000 a year plugging products on Instagram.
Ambar Driscoll and Caspar Lee - £3.7m
British-South African prankster Caspar Lee and his fiance Ambar Driscoll have a combined Instagram following of nearly 2.6million – him with the lion’s share at 2.3million.
The couple, who are popular on YouTube, got engaged last month in South Africa and regularly showcase their lavish lifestyle online.
They recently gave fans a tour of their plush London house, which is beautifully decorated and features a water fountain in an outdoor seating area.
reported that Ambar is worth £1.2million and estimates for Caspar range from £2.5million to a jaw-dropping £10million.
Olivia and Alex Bowen - £4.5m
Love Island sweethearts Olivia Bowen (née Buckland) and Alex Bowen came second in the 2016 run of the popular ITV dating show and since then have forged an empire.
The couple, who collectively have 4.7million Instagram followers, went on to document their romance with TV shows including Say Yes To The Dress and the documentary Olivia & Alex: Happily Ever After.
Olivia launched her own clothing range with MissPap and earned more than £200,000 as a cover presenter on This Morning, taking over from Ferne McCann and Rylan Clark-Neal.
Meanwhile, Alex earned £200,000 for modelling deals for BoohooMAN, Gym King and Hype – as well as bagging £700,000 from club appearances.
In 2020, the couple told The Sun they earned £4.5million following Love Island and admitted they “did spend silly money on clothes and shoes” including £18,000 on two Rolex watches.
Among their biggest expenses was their 2018 fairytale wedding with thrones – similar to The Beckhams' nuptials – which set them back £100,000 and £1.3million to buy and renovate their five-bed Essex mega mansion.
The property, which is near TOWIE star Gemma Collins’ home, has a games room, a sprawling garden with a hot tub and a utility room with a mini bath for their French bulldogs.
Stacey Solomon and Joe Swash - £5.5m
Since shooting to fame on The X Factor back in 2009, Stacey Solomon has forged an impressive TV career and makes more from online deals too.
The star’s popularity was cemented when she won I’m A Celebrity… Get Me Out Of Here! in 2010 with 80 per cent of the public's votes.
Stacey’s since gone from strength to strength bagging gigs on Celebrity Juice, Loose Women, Celebrity Bake Off and Celebrity Gogglebox as well as sponsorship deals.
She racked up an impressive net worth of £4million and hubby Joe Swash is reportedly worth around £1.5million from his lengthy TV career.
Joe Sugg and Dianne Buswell - £8m
Joe Sugg used to be a roof thatcher – hence his online name ThatcherJoe – before his vlogging career took off and he soared in popularity after featuring on Strictly Come Dancing in 2018.
The star, who is the brother of YouTuber Zoella, started dating his dance partner Dianne Buswell that year and the couple are now a force to be reckoned with online.
Joe’s main income stream is YouTube and is topped up with ads online, cameos and guest appearances, which leaves him reportedly worth around £8million.
It’s not known how much Dianne is worth but Strictly stars earn between £30,000 and £50,000 per season. She could also earn a tidy sum online, due to having an Instagram following of nearly 900,000, which means she could demand £4,000 per post.
The dancer is also set for another big payday after signing up to appear on Celebrity MasterChef – a route others including AJ Pritchard, Katya Jones and Oti Mabuse have all gone down to increase their pay packets.
Molly-Mae and Tommy Fury - £12m
Tommy Fury’s going to be laughing his way to the bank after his mega-payoff after beating Jake Paul - won on points after he bounced back from being knocked down.
The reported £3.7million he's set to receive will top up the vast wealth the Love Island duo have amassed already.
Prior to the Jake Paul fight, it’s believed Tommy had earned £3million including payouts from sponsorships and endorsements – and now, having won that will increase substantially.
PR expert Jack Cooper, from EdHopkinsPR, told The Sun: "This was a huge step for him not only in terms of boxing but overall exposure for his brand."
He believes the next move will be partnering up with a top-tier athletic or gym brand, likely as part of a "multi-million-pound deal".
Jack added: "I'm sure the likes of Nike and Adidas are very much having internal talks."
Molly-Mae alone is believed to be worth £6million after forging a fashion and beauty empire, including signing a seven-figure deal with PrettyLittleThing and becoming its creative director.
She’s also the director of MMH Group Holdings, which has three businesses – Filter, MMH International and FM Cosmetics.
Last year, Molly-Mae revealed she had turned down a £2million deal with a high street brand because she didn’t wear their clothes.
It’s been previously reported that she can charge up to £10,000 for a joint personal appearance with Tommy and the same for a sponsored post to her 7.3million Instagram followers.
PR expert Jack believes baby Bambi may have a part to play in their empire too, with him anticipating a "baby clothing brand" in the pipeline.
"Molly is such a leader in influencing the fashion industry," he told us. "They could definitely walk into the industry and be up there with the top competition."
He explains that having forged a "power couple" image for themselves the duo have made themselves "role model figures" and "influential" to the younger generations, which vastly adds to their earnings.
"Together as a couple, I think the opportunities are endless, from male and female clothing ranges, a homeware brand, and now even a baby brand," Jack told us.
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"With the status of online presence and combined following and winning over the nation on not making any wrong moves since leaving the villa, remaining the power couple, they are definitely on their way to the rich list!
"As a pair, they are in such high demand and can almost dictate the figures they want for any deals and brands out there that will be battling to have them as ambassadors."