PrettyLittleThing lines up unlikely tie-up with HUGE global pop star
SHE’S always been a Material Girl . . . but one global megastar failed to mention it was polyester she had in mind.
Madonna, the Queen of Pop, has spent the past few years trying to refresh her image to stay in touch with today’s youth — as well as touching a few of them, with most of her latest boyfriends still in their Twenties.
But I’m told she could be taking the bid to appeal to the Love Island generation one stage further, by starting discussions with fast fashion brand PrettyLittleThing over a tie-up.
The label, known for its skimpy dresses and leisurewear favoured by such, er, luminaries as Molly-Mae Hague and Gemma Owen, is one of the most popular names in the online clothing market.
It is aimed at 16 to 24-year-old women — a quick reminder that Madge is 64 — although, admittedly, she may not be entirely original parts these days.
A showbiz mole tells me: “It’s early days but there have been some discussions about Madonna joining up with PLT, maybe for her own range or to front a campaign.
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“It would probably be a huge commercial success, its clothes sell by the bucket-load to young women, and it might well help her appeal to a new generation.
"But Madonna is a long way away from Molly-Mae . . . or at least she should be.”
Others who have tied up with the firm include girlband Little Mix and American singers Ashanti and Lil Kim, so perhaps Madge isn’t as much of a leap as first thought.
The fashion firm cryptically told me: “I’m afraid we aren’t able to comment on this at present.”
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There’s no getting away from it, Madonna continues to attract plenty of attention for her image.
Although in recent years her style choices have been seen as less ground-breaking and daring statements and more a bid to keep fans flocking to her social media accounts.
In many recent snaps the Vogue singer has barely been wearing anything at all, flashing the flesh in a series of provocative images that have divided opinion.
So at least a fashion tie-in should help her cover up a bit . . .
LIZZO LOVED
LIZZO’s boyfriend Myke Wright has become a fixture by her side.
The comic joined the US singer in London, at her Radio 1 Live Lounge set yesterday.
An insider said: “Lizzo and Myke are smitten.
"When she was being interviewed Myke was grinning through the glass at her and when she came out they had a hug and a kiss.
"Lizzo looks the happiest she’s ever been. She’s glowing.”
I listened to her Live Lounge – where she sang Sam Smith and Kim Petras hit Unholy and her single Special – and watched her at the Brits and her vocals are awesome.
And you agree, as her album Special, out last July, has had a 325 per cent sales jump at HMV.
Her Live Lounge is on BBC Sounds.
Bizbit
THERE were plenty of luxury goodies for celeb guests to take home from the Brit Awards but Sam Ryder stayed down to Earth – by nicking the carpet.
The Space Man singer was so impressed by the decor at Warner Music’s after-party at London’s Nomad Hotel that he took home some off-cuts.
Artist Achraf Amiri and Jason Morais, senior vice president global events at the record label, designed the quirky floor covering – which featured loads of eyes – especially for the party.
PINK IS, ER, IN THE PINK
PINK is fighting fit and reddy to go after hip and double spinal disc replacement surgery last year.
The US singer, in a picture here for Women’s Health UK mag, said she put on weight after losing her dad in 2021.
She explained: “I was probably a bit depressed from all of the loss and I couldn’t lose weight to save my life.
“I would work out three hours a day, eat clean, and my metabolism was a dud – I couldn’t get anything started.
“And I was like, ‘I’m exhausted, I’m sad, I haven’t been away from my family for three years – not even overnight.
"And I just need a minute’.”
She adds in the interview, in the March issue of Women’s Health UK, on sale now, that she then escaped to a wellness clinic in Spain – and reckons it has worked wonders.
Bizbit
THE Crown’s Emma Corrin is about to have a major boost in Hollywood after landing a lead role in Deadpool 3.
Ryan Reynolds has confirmed the actress, Princess Diana in the Netflix drama, will appear in the upcoming Marvel Studios movie as a villain.
Ryan wrote on Instagram: “New addition to the family! The Deadpool family, for clarity.
“Which is just like a real family except with less swearing . . . Welcome, Emma Corrin!”
IDRIS KILLS 007 GOSS
IDRIS ELBA has officially ruled himself out of playing James Bond.
The Wire actor insisted the role isn’t for him while in Dubai talking about the film adaptation of his hit BBC drama Luther.
Idris told the World Government Summit that he was completely focused on Luther: The Falling Sun, which will be released on Netflix next month.
The Brit added: “It’s very dark.
“We’ve been working on the television show for about ten years so the natural ambition is to take it to the big screen, so we’re here with the first movie.
“You know, a lot of people talk about another character, that begins with J and ends with B, but I’m not going to be that guy.
“I’m going to be John Luther. That’s who I am.”
EK POLLY GONE
iF you wondered how long it would take the shine to wear off the winners of last summer’s Love Island, it’s roughly six months.
Yesterday it was revealed Ekin-Su Culculoglu, who also proved a flop on telly’s Dancing On Ice, has been quietly dropped from her deal with clothing company Oh Polly.
The saga is pretty embarrassing, even by Love Island fodder standards, as nearly every contestant and their dog nails a fast fashion deal after leaving the villa.
And most of them manage to drag it out the gig for at least a year.
Ekin’s boyfriend Davide Sanclimenti has been scraping the barrel ever since they won and has signed deals with brands including Specsavers, Prezzo and, this week, Lindt chocolate.
Maybe he needs to give advice to Ekin-Su.
BRAD’S A BELIEBER
IT looks like Brad Pitt’s secret is finally out . . . he’s a true Belieber.
The movie star pulled on this cream bucket hat paying homage it seems to pop star Justin Bieber.
Brad also wore a matching cream jumper and shades, but even he struggled to pull off this look on the set of his latest movie in New York.
Brad and close pal George Clooney have spent recent weeks shooting their upcoming film Wolves.
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I just hope George doesn’t get the same idea when it comes to his wardrobe.
That would be a case of seeing is beliebing . . .