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MOLLY MILLIONS
How Molly-Mae Hague can make millions with baby Bambi as ‘ultimate mumfluencer’ through TV shows, podcasts & kids’ books
SHE'S already one of the most successful influencers in the UK, with beauty brands queuing up to collaborate and millions of fans following her every move.
But now, Molly-Mae Hague is set to become the “ultimate mumfluencer” after welcoming a baby girl with her boyfriend Tommy Fury last week.
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Branding and culture expert Nick Ede tells The Sun that the 23-year-old can "own the space" and make as much as £2million per year if she strikes the right deals and plans strategically.
And key to it could be the baby's unique name, Bambi, which divided fans when the couple revealed it yesterday.
Nick tells The Sun: "Her daughter's name Bambi is brilliant and can be used from a brand point of view. It's fun and unique and also has a place in everyone's childhood memories from the Disney film."
Here, the PR expert lays out how Molly-Mae can rise above the current crop of celeb mumfluencers through smart collabs, podcasts and cashing in on her youthful appeal.
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Baby-wear lines & TV spin-off
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Nick believes Molly-Mae can easily develop her own range of clothes like Stacey Solomon and former Spice Girl Emma Bunton.
In 2018, Stacey entered into a partnership with Primark for a wildly popular collection that flew off the shelves.
He says: “I can see Molly-Mae jumping on this bandwagon and appealing to her millions of fans by creating a baby-wear line.”
It wouldn’t be too far out of Molly-Mae's comfort zone - she has created several lines with the fashion brand Pretty Little Thing as their creative director, raking in an eye-watering £400,000 a month for the role.
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Nick explains: “She could also write children’s books and endorse brands like Fairy tablets, detergents, and more.
“She will also probably write a column about parenthood and like Sam and Billie Faiers, she will have a spin-off TV show about her baby."
Earlier this month, Molly-Mae excited fans when she teased a return to TV for the first time since her Love Island stint four years ago.
In a Q&A session on Instagram, she admitted she had been filming a project for months and explained that it was a “small involvement”.
Power couple podcasts
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Molly-Mae and her boyfriend Tommy Fury, who met in 2019, are the biggest power couple to come out of Love Island.
They have a combined net worth of £9million and, according to Nick, could increase their earnings by collaborating on new projects as parents.
He explains: "It's all about being relatable and they are both aspirational, inspiring, and real which engages a huge audience.
"They are fabulous celebrities who look great, have no scandals, and people love them."
He predicts: “I can see her also podcasting with Tommy about their lives and the list is endless.”
Breaking America
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With Tommy's boxing career taking off and a fight with American Jake Paul just around the corner, Nick believes the couple has a chance of breaking into the US market.
He says: "I think that Molly-Mae could really do well in the USA with Tommy by her side.
"Her fabulous life is great fun and her social media is engaging. Breaking the USA will always be hard for anyone and they are more about talent there.
"But Molly-Mae and Tommy are a sexy, engaging couple."
Young mum market
To make her millions, Molly-Mae will have to win out in a crowded field of celeb mumfluencers.
Stacey Solomon is the industry leader, thanks to her potential to make up to £16,000 per sponsored post on Instagram.
Previous estimates have put her potential social media earnings at around £839,136 a year, largely because of her 5.4million followers on the platform.
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Former The Only Way Is Essex stars Ferne McCann and Sam Faiers trail behind with £8,800 and £7,600 per post respectively.
Other mums Molly-Mae will be competing with are Rochelle Humes, Giovanna Fletcher, and Lucy Mecklenburgh.
But at 23, she’s the youngest of the bunch and has over 7million followers on Instagram, which should give her an edge.
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Nick says: "She has a very loyal following and they have seen her love blossom with Tommy, her pregnancy and now her baby journey.
"She is also relatively young for a mumfluencer, so young mums now feel they have someone more relatable to engage with."
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