ABBA to reform for first time in 35 years… as holograms
ABBA are getting back together for the first time in 35 years – as holograms.
The Swedish group have signed a multi-million pound deal with Spice Girls mastermind Simon Fuller for a major ABBA fan experience in 2018.
Simon Fuller, Founder and CEO of XIX Entertainment: “The creativity and ideas flowing from the members of ABBA over the past few months have filled me with great excitement.
"We are exploring a new technological world, with Virtual Reality and Artificial Intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”
The most recent reunion announcement came from '80s pretty boys Bros, following in the footsteps of famously lucrative tours by The Spice Girls, Guns 'N' Roses, and of course the most successful band to reform—Take That.