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'no room for cry baby women'

Luisa Zissman blasts The Apprentice’s Jessica Cunningham after tearful outburst

Former candidate doesn't think businesswomen should ever show weakness

AFTER last week’s dull beginning to the series this week was a lot better.

It was my favourite task where the candidates have to create an advertising campaign which included packaging, branding, a TV advert and pitching it all to “industry experts” (a few of Sugar's mates.)

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Luisa Zissman says there's no room for crying businesswomen on The ApprenticeCredit: PA:Press Association

This task is one of my faves to watch, firstly because they can be really creative and have loads of fun and secondly because it always leads to arguments.

Which is half the reason why we tune in to watch the show, after all.

Monobrow man, whose name I now know is Karthik, starts off by telling us we ALL need one eyebrow like his.

Jessica battled to be PM on this week's design taskCredit: BBC

Apparently it makes him stand out. Yes Karthik, yes it does - but for all the wrong reasons.

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I’m pretty sure looking like cyclops isn’t going to win him the £250K.

Rebecca realised she had been bulldozed out of being PMCredit: BBC

Jessica and Rebecca both wanted to be PM. This resulted in Jessica bulldozing Rebecca with a simple “right I’m PM” and Rebecca backing away with her tail between her legs looking slightly dazed and confused about how that just happened.

Cue the nation screaming at the screen: “IT’S THE APPRENTICE, GROW SOME BALLS WOMAN!”

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The guys didn't do much better than the girls in the taskCredit: BBC

It kicked off badly for both teams. Firstly ballsy Jessica broke down.

I felt bad for her but there really is no room for cry baby women in business. It just gives us a bad name when we are constantly up again testosterone-filled men.

Luisa is still amused by Karthik's monobrowCredit: BBC
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Women please don’t cry at work, there is no place for crying at work! It bugs the hell outta me.

I think Karen felt the same as me, when warm as ever, *eye roll* she told Jessica to sod off outside and compose herself. Karen’s steely glare never falters – I really should find out who does her Botox.

Jessica felt the pressure as the task started to unravelCredit: BBC

Once Jessica had showed her weakness of cracking under the pressure the girls were on her like vultures. In The Apprentice you just can’t play a weak hand.

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The candidate started to cry when she realised their jeans had been left at the last venueCredit: BBC
Karen Brady had to tell Jessica to go and pull herself together at one pointCredit: BBC

You instantly lose respect from the other candidates and they will prey on you like no tomorrow in the boardroom if they feel you’re a weak link.

I really like Jessica, so I’m pleased she managed to pull it together on the second day.

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The brunette had to go outside to compose herselfCredit: BBC

Monobrow man Karthik tried to overrule everyone else and do the task on his own. The boys simply told him to shut up and sit down.

He was obviously inspired by me overruling Jason in my series and ousting him as PM (an Apprentice first). Sadly it didn’t work out as well for him as it did for me…

Lord Sugar set the teams the task of designing their own jeans and advertising campaignCredit: BBC
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Anyway, both teams were crap. Sugar thought so too. Never in the shows history have both teams lost but Sugar couldn’t decide on a winner.

He also probably wanted to spice things up after last week’s bore fest. So the boys and the girls were back in the boardroom.

Natalie Hughes became the second candidate to be firedCredit: PA:Press Association

A girl called Natalie got fired, who had made as much of an impression as a wet fish.

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She won’t be missed, I can’t even remember her doing anything at all really.

Jessica and Karthik were teased with the chop, but obviously Sugar was never going to give them the finger.

At the moment they are they only entertaining ones in there…

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