Tickets on sale to see Phillip Schofield and Holly Willoughby appear at This Morning Live in Birmingham
The duo are leaving the sofa behind to front consumer show
THIS Morning is set to become a live show in Birmingham next spring.
Fans will get the chance to see Holly and Phil as they leave the sofa behind and take the helm of a new consumer show.
The duo will bring their banter, which often leaves them in fits of giggles, to the NEC arena for four days in May next year.
A series of exhibits based on the show will bring the programme to life for fans, offering displays from fashion and style, food and drink, home, gardening and pets, to beauty, health and well-being.
Other members of the This Morning family will also be there to give Holly and Phil a helping hand.
The show will offer a 'unique' experience for fans
Emma Gormley, ITV Daytime Managing Director said: "With our fantastic presenting talent and the wonderful mix of content that we'll be taking on the road, this event promises to delight fans of the show across the country."
Media 10, who are partnering with ITV, have said this collaboration is a "unique" event which will over a new experience for visitors.
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