ANT and Dec’s iconic song Let’s Get Ready To Rhumble is being played in Poundland - to make staff work harder.
The Geordie duo’s 90s tune is being blasted out in branches of the purse-friendly shop as a secret signal to its employees.
When the PJ and Duncan hit begins to blare from speakers, Poundland staff have to ‘rhumble’ and tidy up the shelves.
Bargain hunters have welcomed hearing the retro chart-topper on the airwaves, oblivious to the reason behind it.
One tweeted: "I'm in Poundland, PJ and Duncan are pumping at quite frankly impressive volume and tbh I'm ready for a 1994 disco in the BEST kind of way.”
Another added: “Was in Poundland and @antanddec’s Let’s Get Ready To Rhumble came on. I was singing along. Was well good :D.”
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Others have tweeted the Saturday Night Takeaway stars directly.
One said: “Heard Let’s Get Ready To Rumble in Poundland today…guys, you’ve made it! @antanddec.”
Cottoning on, another questioned: “I swear every time I’ve been in Poundland recently they’ve been playing ready to rumble by PJ and Duncan. Is there some secret thing I don’t know about?”
A Poundland spokesman has exclusively confirmed to The Sun Online: “Stores play the classic ‘Let's Get Ready To Rhumble’ at set times, prompting our amazing colleagues to do a quick clean-up to keep stores looking fab.
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“It always raises a smile for customers when they hear it."
Ant and Dec first met on the children's television show, Byker Grove in 1990.
They played PJ (Ant) and Duncan (Declan) - Dec was on the show from 1989 and Ant joined in 1990.
Their friendship began when they shared storylines on the show, creating a bond off-screen as well as on.
After they left the show they briefly became popstars, before embarking on their incredible career as the UK's top TV presenters.
Meanwhile, Ant and Dec returned to telly screens on the weekend for Saturday Night Takeaway.
The ITV1 family show had been off air for a week because of the rugby.
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But the popular duo were left red-faced due to a plague of technical blunders.
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At one point, following a mix-up during the popular segment Read My Lips, Ant and Dec were even forced to halt the programme.