CELEBRITY Juice were left in both shock and hysterics as HRVY drops the 'c-bomb' on TV.
The pop star, 22, was making his debut on the naughty ITV2 show or as host Keith Lemon put it, "losing his Celebrity Juice virginity".
Keith introduced HRVY saying he'd been given a not with permission from his mum 'NCKY' to be on the show, with the singer's mum recording herself reading it out loud.
He then reeled off some impressive stats about the pop singer, including the fact he's had three million views on YouTube, "and seven million w**ks".
Then NCKY turned up angrily on the set to scold Keith who promised to be better behaved around her son.
Next up, Keith pretended to be older ladies calling into the show to say they fancied HRVY after he revealed older women and nans had been sliding into his DMs.
In a funny voice, the 'nans' calling in suggested doing sex acts to HRVY and his teammate Maya Jama then took things one step further, make a suggestion to improve those acts.
Her comment shocked the fellow panellists and even the usually unflappable Keith.
"We're just lucky she hasn't said c**t yet," team captain Emily Atack revealed.
HRVY asked: "Are you allowed to say that?"
"No, but if you do they just bleep it out," Emily replied.
Keith then urged HRVY to drop the controversial word, with the singer claiming he'd never said it before, but quickly let it slip.
He shouted: "F***ing c**t," before fist pumping the air.
But then his mum NCKY rushed back on the stage to have a go at Keith who maintained his innocence.
The shocking moment caught people's attention, with many loving the pop star on Celebrity Juice.
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"HRVY saying f*cking c*nt seems SO wrong. Hilarious though," wrote one Twitter user.
Another added: "@HRVY on #CelebJuice I AM SCREAMING."
And a third said: “'I’m so sorry mum' - @HRVY This is amazing"
HRVY later went on to grate a chicken using nothing but his hips thrusts, but it was no use as Laura Whitmore's team were named champions on the night.