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Gwyneth Paltrow shuts her lifestyle brand Goop’s London store

Stephen Moyes

Published: 0:45, 21 Oct 2020
Updated: 19:41, 18 Oct 2021

ACTRESS Gwyneth Paltrow’s new-age lifestyle shop in London has shut.

The 48-year-old’s Goop outlet was empty yesterday after all its stock was removed overnight.

Gwyneth Paltrow has pulled the plug on Goop's UK branch — Gwyneth Paltrow has pulled the plug on Goop's UK branchCredit: Getty

The Notting Hill outlet was empty after all its stock was removed overnight — The Notting Hill outlet was empty after all its stock was removed overnightCredit: The Mega Agency

The Notting Hill boutique sold fashion, home, beauty and wellness products — including a £3,600 diamond ear cuff and a £123 “vibrator necklace”.

In May, two barrow-loads of manure were dumped outside the shop.

One West Londoner said: “Not everyone was taken with the nature of her well-heeled store and a dirty protest made feelings clear.

In May, we revealed that two barrow-loads of manure had been dumped on the doorstep — In May, we revealed that two barrow-loads of manure had been dumped on the doorstepCredit: GREG BRENNAN +447930877317

“Even so, it was a surprise to see multi-millionaire Gwyneth up sticks and move on.”

The Hollywood star rejected a government bailout for her 15 employees during lockdown.

Gwyneth opened the shop as a pop-up in 2018 before it became a permanent flagship — Gwyneth opened the shop as a pop-up in 2018 before it became a permanent flagshipCredit: Getty

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The American celeb first launched Goop in 2008 as a weekly newsletter offering fans her lifestyle recommendations.

But it grew quickly into a major commercial venture and now has four stores in the US as well as a global web store.

Goop did not respond to requests for comment.

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The brand sells unusual products including £33 bamboo loo roll and a vagina-scented candle

A first look at Gwyneth Paltrow’s ‘The Goop Lab’

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