Holly Willoughby is PROUD of her cheeky chesty nickname
Celebrity Juice host Keith Lemon, aka Leigh Francis, created the moniker for his co-presenter
HOLLY Willoughby's Willoughboobies have been under the radar ever since Keith Lemon dreamed up the chesty comment yet far from being left red-faced, she's PROUD of the nickname.
The yummy mummy of three confessed her banter with the Celebrity Juice frontman was "great fun" and placed Keith - the alter ego of Leigh Francis - solely responsible for her recent Playtex title as the showbiz star with the most admired boobs.
And she believes the phrase more than played its part and said: "I said to him (Keith) I blame you entirely for this!
"He's always calling me 'Willoughbooby.
"In all seriousness, it's very nice and I'm proud that a mother who has breastfed children can have that accolade...if you can call it that."
The This Morning babe breastfed eldest children Harry, seven, and Belle, five yet had to give up with youngest Chester when he suffered from reflux.
She has now released her own manual on motherhood called Truly Happy Baby...It worked for me yet insisted the one top tip she could offer mums was to trust their gut instinct.
Ina chat with the , she also opened up on the pressures mums feel to have sex straight away after giving birth.
Brighton-born Holly was adamant there should be no timeline attached and said: "Just because you've had your six-week check up and your doctor has signed you off doesn't mean you will feel ready to start up your sex life again.
"It makes me sad that anyone should feel they should do so - at a time when they are feeling so overwhelmed - just because others are."
After a hectic few months juggling presenting with penning her book, last month Holly jetted off for a sun-soaked holiday with hubby Dan Baldwin and their brood.
The blonde took to her Instagram page to upload a very saucy shot showing her and her other half locking lips in a huge kiss.
She wore a cute strappy top which showed off her shoulders as she leaned in to plant a huge kiss on the TV producer’s lips.
Dan, sporting some snazzy glasses, seemed just as eager to get stuck in.
Bubbly Holly uploaded their vacation antics to her social media account with the simple caption of an Emoji heart.
Holly and her hubby – a former Ministry of Mayhem producer – married in 2007.
They got hitched at the plush Amberley Castle and have since had three children – Belle, Chester and Harry.
In an interview with The Sun’s Fabulous magazine Holly confessed they still “fancy the pants off each other.”
She told us: “I always say to Dan we’re very lucky – we’ve got each other, family, a lovely home. He’s got his own production company, which is hugely successful, and he’s doing brilliantly. We’re very lucky, that’s for sure.”
In her chat with You, she gushed over Dan's "amazing, hands-on" parenting skills.
Talking candidly about the effect of their kids on their sex life she added: "In many ways the last thing you want to do is rekindle that fire and energy with your partner.
"That little screaming thing in the corner is number one priority, and if you have a toddler, that's number two and your partner falls down the pecking order."
Yet Holly, 35, makes sure the cute couple carve out some couple time - even if it's just a gossip while she's taking a bath.
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Although Dan is her real-life partner, telly fans are equally enchanted by her banter with on-screen husband Phillip Schofield.
The pair front This Morning every Monday to Thursday and collected the top gong of Best Live Magazine Show at the National Television Awards in January.
Collecting the accolade was the green light for a HUGE drunken celebration which saw the hosts turn up to their mid-morning show the next day looking rather the worse for wear.
Yet down-to-earth Holly insisted she had no regrets about their antics.
She said: "You've got to have fun and mark these landmark moments or you'll regret it when you're old and sitting at home thinking 'I wish I'd celebrated more at the time'.
"It was a huge thing and the biggest award we'll ever win.
"I felt I was celebrating on behalf of each and every viewer who voted for us and they would understand if I came in the next morning looking rumpled."
She added: "We went back to Ant McPartlin's house and I just kept going.
"We didn't want the night to end."
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